Radio Farra

Radio Farra, a privately owned company headquartered in Paraguay, operates under Grupo JBB. Founded in 2006, the company employs approximately 20 individuals. It functions as a tier 1 media tech buyer. The company specializes in broadcast radio, specifically a commercial FM radio station operating on the 101.3 MHz frequency. Its programming is centered on musical styles including regional reggaeton, urban, pop, and dance formats, interspersed with entertainment shows. The brand targets adolescents and young adult demographics across greater Asunción, utilizing an interactive over-the-air approach backed by active digital streaming channels.