Rockstar Games is a privately owned American video game publisher headquartered in New York City, US. Founded in 1998, it employs approximately 6450 individuals. The company's main product is computer games.
On May 2, 2026, Strauss Zelnick of Take-Two confirmed in an interview with IGN that *Grand Theft Auto 6* will not feature product placements, meaning real brands such as Coca-Cola, Nike, or McDonald’s will not appear in the game. This development follows news from April 30, 2026, where a Rockstar Games job listing suggested the studio plans to release more remasters after *Red Dead Redemption*. This approach is intended to mitigate a potential period of new release inactivity following *Grand Theft Auto 6*'s launch, addressing the anticipated long development times for subsequent original titles.
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Rockstar Games offers products in the media and telecoms services industry. Rockstar Games's product portfolio comprises of consumer gaming.
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