Safaricom, a publicly owned company headquartered in Kenya, has Vodafone Africa Consumer as a parent company and Safaricom Ethiopia as a subsidiary. Founded in 1997, it employs approximately 10,920 individuals, functions as a tier 1 media tech buyer, and reported $2.9B in revenue as of 2024. The company specializes in telecommunication services, providing a range of integrated telecommunication services including voice and data (both mobile and fixed), SMS, the internet, and m-pesa.
On February 20, 2026, Safaricom, through its M-Pesa Foundation, invested more than 300 million shillings to transform several schools in Kitui county, upgrading facilities from mud classrooms to modern learning environments in an effort to boost enrollment and academic performance. Earlier that day, Safaricom announced its internship and attachment programs for the 2026/2027 financial year, detailing the application process for graduates and students across diverse disciplines including HR and finance. Previously, on February 19, Safaricom shared insights into online safety in the artificial intelligence (AI) era, discussing how AI reshapes network traffic patterns and online scams, following Safer Internet Day on February 10. This initiative followed the February 18 reaffirmation by Safaricom's business team, led by Frankline Okata, alongside the European Union Ambassador to Kenya, Henriette Geiger, of their commitment to advancing the blue economy through youth-driven digital innovation, specifically via a digital radio platform, at the Blue Hub in Kisauni.
Safaricom offers 5 products in the media and telecoms services industry. Safaricom's product portfolio comprises of media and TV services and telecoms.
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Safaricom's revenues were $2.9B in 2024. Caretta Research has split Safaricom's revenue into 5 different product categories.
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