Safaricom, a Publicly Owned company headquartered in Kenya, is a tier 1 media tech buyer. It operates as a subsidiary of Vodafone Africa Consumer and has Safaricom Ethiopia as a subsidiary. Founded in 1997, it employs approximately 10,920 individuals and reported $2.9B in revenue as of 2024. The company specializes in the provision of telecommunication services, offering a range of integrated telecommunication services including voice and data, both mobile and fixed, SMS, the internet, and m-pesa.
On April 18, 2026, Safaricom PLC explained a new security feature on its MyOneApp platform, linking user logins to a customer’s SIM card to enhance account protection and prevent unauthorized access. Earlier on the same day, the telecommunications giant signaled a strategic shift in its recruitment pipeline, explicitly targeting professionals with one to three years of experience for new roles. This development occurred as Kenya's total mobile subscriptions reached 78.4 million in Q2 FY2025/26, a 0.1% increase from the previous quarter, driven by less registration of multiple SIM cards by new users, according to the Communications Authority of Kenya. Previously, on April 17, Safaricom hosted a “Grow with Safaricom” business solutions showcase, bringing together medium-sized enterprises from the education, healthcare, and insurance sectors to explore practical tools and services. This followed an apology issued by Safaricom on April 16, addressing technical frustrations with its My OneApp, which saw thousands of users, particularly those in the diaspora, locked out of their accounts due to new security protocols.
Safaricom offers 5 products in the media and telecoms services industry. Safaricom's product portfolio comprises of media and TV services and telecoms.
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Safaricom's revenues were $2.9B in 2024. Caretta Research has split Safaricom's revenue into 5 different product categories, the largest of which is mobile services, which represents 91% of Safaricom's revenue.
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