Safaricom, a publicly owned company headquartered in Kenya, was founded in 1997 and employs approximately 17,370 individuals. It operates under Parent Company Vodafone Africa Consumer and includes subsidiary Safaricom Ethiopia. The company reported $3.3B in revenue as of 2025 and functions as a tier 1 media tech buyer. Safaricom specializes in telecommunications, providing voice, SMS, and high-speed data infrastructure spanning 2G through 5G to over 50 million subscribers. It is also the developer and operator of M-PESA, a mobile money platform. As part of its transformation into a technology firm, Safaricom has expanded into regional markets, notably launching Safaricom Telecommunications Ethiopia in 2022, and manages digital products across e-commerce, cloud computing, enterprise connectivity, and digital media streaming.
Safaricom and Pesapal partnered on October 2 to roll out next-generation payment features for Kenyan businesses and customers, including Dynamic Scan-to-Pay, Tap-to-Pay via Pesapal POS devices, and an AI Pay feature. Earlier the same day, the Communications Authority of Kenya (CA) directed Safaricom, alongside other mobile network operators, to temporarily suspend normal opt-in/opt-out requirements and deliver government-approved emergency bulk SMS messages to all active subscribers for El Niño preparedness, a directive issued on October 1. Safaricom maintained its lead in mobile subscriptions in Kenya, as the CA reported 78.7 million mobile phone devices connected to networks by the end of June 2026, with smartphones accounting for 52.3 million of those. This follows Parliament’s Public Petitions Committee initiating an inquiry on October 1 into M-Pesa funds linked to deactivated Safaricom numbers, prompted by a petition challenging the company's compliance with statutory and constitutional obligations regarding SIM card deactivation and reallocation.
Safaricom offers 7 products in the media and telecoms services industry. Safaricom's product portfolio comprises of consumer electronics, telecoms and media and TV services.
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Safaricom's revenues were $3.3B in 2025. Caretta Research has split Safaricom's revenue into 7 different product categories, the largest of which is mobile services, which represents 53% of Safaricom's revenue.
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