Safaricom, a publicly owned company headquartered in Kenya, was founded in 1997 and employs approximately 17,370 individuals. It operates under Parent Company Vodafone Africa Consumer and includes subsidiary Safaricom Ethiopia. The company reported $3.3B in revenue as of 2025 and functions as a tier 1 media tech buyer. Safaricom specializes in telecommunications, providing voice, SMS, and high-speed data infrastructure spanning 2G through 5G to over 50 million subscribers. It is also the developer and operator of M-PESA, a mobile money platform. As part of its transformation into a technology firm, Safaricom has expanded into regional markets, notably launching Safaricom Telecommunications Ethiopia in 2022, and manages digital products across e-commerce, cloud computing, enterprise connectivity, and digital media streaming.
On October 9, 2026, Safaricom committed KES 2 million via M-Pesa to sponsor the 2026 'Safari Sevens' rugby union tournament in Nairobi from October 9-11. The Kenyan operator plans to enhance stadium connectivity, boost network capacity, and enable dedicated high-speed connectivity to support the official live broadcast of the event, in addition to the financial backing. Previously, on October 8, ZA Kikwetu Productions Limited sued Safaricom PLC, seeking over Sh378 million for the alleged use of audio Interactive Voice Response (IVR) scripts and voice recordings the production company produced for Safaricom. Earlier on the same day, Safaricom held a Home Internet clinic in Avenue Park Phase 1, Embakasi, Nairobi, where residents could address connection issues and inquire about plans with staff and technicians, an event the company announced on October 6, 2026.
Safaricom offers 7 products in the media and telecoms services industry. Safaricom's product portfolio comprises of telecoms, media and TV services and consumer electronics.
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Safaricom's revenues were $3.3B in 2025. Caretta Research has split Safaricom's revenue into 7 different product categories, the largest of which is mobile services, which represents 53% of Safaricom's revenue.
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