Safaricom, a publicly owned company headquartered in Kenya, founded in 1997, employs approximately 10,920 individuals and reported $2.9B in revenue as of 2024. Operating under parent company Vodafone Africa Consumer, Safaricom also has a subsidiary, Safaricom Ethiopia. Functioning as a tier 1 media tech buyer in the telecoms sector, the company specializes in the provision of integrated telecommunication services, including mobile and fixed voice and data, SMS, internet, and m-pesa.
Safaricom PLC recently revealed how users can claim their birthday bundle, addressing rising customer complaints, including an inquiry from a user on April 4. This follows the company's introduction on April 2 of masked transactions within its M-PESA service. This overhaul aims to enhance privacy by concealing senders' full names and mobile numbers, previously visible in the more than 37 million daily person-to-person transfers. Earlier, on April 1, the Communications Authority of Kenya (CA) released its Quality-of-Service performance report for the 2024–2025 financial year, which positioned Safaricom at the top of the country's mobile network rankings despite an overall downward trend in the broader industry's performance.
Safaricom offers 5 products in the media and telecoms services industry. Safaricom's product portfolio comprises of telecoms and media and TV services.
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Safaricom's revenues were $2.9B in 2024. Caretta Research has split Safaricom's revenue into 5 different product categories, the largest of which is mobile services, which represents 91% of Safaricom's revenue.
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