Safaricom, a Publicly Owned company headquartered in Kenya, operates with Vodafone Africa Consumer as a parent company and Safaricom Ethiopia as a subsidiary. Founded in 1997, the company has an estimated 10,920 employees and reported $2.9B in revenue as of 2024. Functioning as a tier 1 media tech buyer, Safaricom's principal activities involve the provision of telecommunication services, providing a range of integrated telecommunication services including voice and data (both mobile and fixed), SMS, the internet, and m-pesa.
On July 9, 2026, Safaricom issued a warning to its customers regarding increasing mobile money fraud, detailing common scam messages and tactics used to trick M-Pesa users into surrendering personal information or losing money. Earlier the same day, Safaricom's board sought shareholder approval for a special resolution that would grant the Kenyan government veto power over any future company expansion beyond Kenya and Ethiopia, requiring government consent before entering new international markets. This follows its parent company, Vodacom Group, completing the acquisition of an additional 15% stake in Safaricom last month for Sh204.3 billion, a move projected to contribute to over Sh21 billion in extra dividends shipped to South Africa by Johannesburg-based multinationals.
Safaricom offers 7 products in the media and telecoms services industry. Safaricom's product portfolio comprises of telecoms, consumer electronics and media and TV services.
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Safaricom's revenues were $2.9B in 2024. Caretta Research has split Safaricom's revenue into 7 different product categories, the largest of which is mobile services, which represents 91% of Safaricom's revenue.
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