Safaricom, a Publicly Owned company headquartered in Kenya, operates with Vodafone Africa Consumer as a parent company and Safaricom Ethiopia as a subsidiary. Founded in 1997, the company has an estimated 10,920 employees and reported $2.9B in revenue as of 2024. Functioning as a tier 1 media tech buyer, Safaricom's principal activities involve the provision of telecommunication services, providing a range of integrated telecommunication services including voice and data (both mobile and fixed), SMS, the internet, and m-pesa.
On August 27, Safaricom partnered with Kenya’s Office of the Director of Public Prosecutions (ODPP) for a three-day training program aimed at strengthening expertise in cybercrime, financial technology (FinTech), digital evidence, and emerging technologies. This collaboration brings together technical and prosecutorial experts to enhance understanding of cybercrime and the evolving digital environment. This initiative follows a broader context where digital fraud remains a significant security concern, with a TransUnion H1 2026 report indicating that 2.3% of transaction attempts involving Kenyan consumers in 2025 were suspected of digital fraud. Previously, on August 26, Safaricom updated customers on its Fuliza limits, clarifying that a customer's repayment history and the frequency of service use determine these limits.
Safaricom offers 7 products in the media and telecoms services industry. Safaricom's product portfolio comprises of consumer electronics, telecoms and media and TV services.
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Safaricom's revenues were $2.9B in 2024. Caretta Research has split Safaricom's revenue into 7 different product categories, the largest of which is mobile services, which represents 91% of Safaricom's revenue.
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