Saudi Broadcasting Authority, also known as SBA, is a State Owned entity headquartered in Saudi Arabia. Founded in 2012, the organization employs approximately 1190 individuals and reported $610.0M in revenue as of 2024, functioning as a tier 1 media tech buyer. The authority specializes in broadcast television and radio. As the national public broadcasting organization of Saudi Arabia, operating under the Ministry of Media, it is the primary entity responsible for the state’s television and radio networks. Its mission involves representing the Kingdom’s cultural and social identity both locally and internationally, serving as a key pillar in the execution of the "Saudi Vision 2030" goals. The authority manages a portfolio of brands, including Saudia TV, Al Ekhbariya, and SBC, alongside a network of national and local radio stations.
On September 1, 2026, the National Energy Services Company (Tarshid) and the Saudi Broadcasting Authority (SBA) completed an energy efficiency retrofit project across 22 of the authority's buildings and facilities in Riyadh. Also on September 1, Saudi Arabia and Syria expanded broadcasting cooperation, with the SBA and Syria’s General Authority for Radio and Television signing a memorandum of understanding (MoU) in Riyadh. This agreement, signed during Syrian Information Minister Khaled Fawaz Zaarour’s official visit, strengthens relations and develops cooperation in radio and television, following an initial signing on August 30, 2026. Previously, on May 20, 2026, the SBA joined the Ministry of Media, the General Authority of Media Regulation, the Saudi Data and AI Authority, and the Saudi Media Forum to issue the "AI Principles in Media" framework, signaling an early direction for AI governance in media.
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Saudi Broadcasting Authority offers 3 products in the media and telecoms services industry. Saudi Broadcasting Authority's product portfolio comprises of media and TV services and broadcast television and radio.
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Saudi Broadcasting Authority's revenues were less than $1B in 2024. Caretta Research has split Saudi Broadcasting Authority's revenue into 3 different product categories, the largest of which is linear (thematic channel groups). For full access to Saudi Broadcasting Authority's revenue breakdown subscribe to Caretta Portal.
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