Saudi Broadcasting Authority, also known as SBA, is a State Owned entity headquartered in Saudi Arabia. Founded in 2012, with approximately 1190 employees, the company reported $610.0M in revenue as of 2024. Functioning as a tier 1 media tech buyer, the company specializes in broadcast television and radio. It operates as the national public broadcasting organization of Saudi Arabia under the Ministry of Media, serving as the primary entity responsible for the state’s television and radio networks. Its mission is to represent the Kingdom’s cultural and social identity both locally and internationally, contributing as a key pillar in the execution of the "Saudi Vision 2030" goals. SBA manages a portfolio of brands, including Saudia TV, Al Ekhbariya, and SBC, alongside a network of national and local radio stations.
On February 3, 2026, Dr. Abdul Latif bin Muhammad Al-Othaim, President of the General Authority for Audiovisual Media, launched two reports, "The State of the Media in Saudi Arabia and Investment," during the Saudi Media Forum 2026. Members of the Saudi Audiovisual Authority were present at the forum, reflecting their professionalism and team spirit. The Saudi Media Forum 2026 itself achieved high registration rates, indicating significant interest in its activities. During the forum, a ministerial session also took place, titled "Media as a Force for Change: Challenges of Public Opinion and Manufacturing the Future Generation," with the participation of individuals such as Dr. Hamza al-Mustafa.
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Saudi Broadcasting Authority offers products in the media and telecoms services industry. Saudi Broadcasting Authority's product portfolio comprises of broadcast television and radio.
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Saudi Broadcasting Authority's revenues were less than $1B in 2024. All the revenue comes from linear (thematic channel groups).
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