News Summary:
On July 31, 2026, Seven Network secured exclusive domestic free-to-air rights for the 2026 NFL season, which includes the first regular season NFL game on Australian soil at the Melbourne Cricket Ground on September 11. The coverage will encompass key weekly matches, the playoffs, the Super Bowl, and analysis on the dedicated weekly show *NFL Tailgate*. Also on July 31, the network's live coverage of the Glasgow 2026 Commonwealth Games reached 10.5 million people in its first week, delivering an average prime-time national total TV audience of 828,000 and an average total TV audience of 374,000 across all day parts. 7plus generated an average audience of 62,000 over the first seven days, a 528% increase from the 2022 Birmingham Games, and Seven ranked as the #1 network in total people, 25-54s, 16-39s, and grocery shoppers daily during the Games. Previously, on July 27, Seven West Media's free tipping platform, The Game, named AFLW premiership player and 7AFL commentator Kate McCarthy as its ambassador for the 2026 AFLW season, with McCarthy set to provide weekly tips, expert insights, and exclusive content. This followed news from July 26 that Seven Network reached 12.8 million Australians nationally, with 7plus ranking as the #1 streaming platform. The network led total TV in all demographics nationally and across all capital cities, with *7NEWS Monday* drawing 2.41 million nationally, *Farmer Wants A Wife – Finale* reaching 2.19 million nationally, and Seven's *AFL Friday Night Football* attracting 2.06 million nationally.
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