Sky Adsmart is a privately held company founded in 2014 and headquartered in the UK. It is a subsidiary of Sky Group and specializes in addressable advertising through its demand-side platform (DSP) solution. Sky Adsmart's main product is real-time bidding (RTB) and programmatic advertising, enabling advertisers to target specific audiences with personalized ads. The company has a team of around 20 employees and generated less than $25 million in revenue in 2022. Sky Adsmart's addressable advertising solution is based on set-top box (STB) client-side ad insertion (CSAI) technology, allowing for targeted ad delivery to Sky TV subscribers.
Sky Adsmart announced the Local Heroes campaign, awarding nine businesses from the UK and the Republic of Ireland £20,000/€20,000 of media value to spend on a TV campaign to advertise locally through AdSmart from Sky.
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Sky Adsmart offers products in the ad tech industry. Sky Adsmart's product portfolio comprises of RTB and programmatic.
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Sky Adsmart's revenues were less than $25M in 2023. All the revenue comes from demand side platform (DSP).
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