Sky Adsmart, a privately owned UK-based company founded in 2014, is a subsidiary of Sky Group. Employing approximately 20 people, it offers real-time bidding (RTB) and programmatic advertising solutions. Its primary product is an addressable advertising platform utilizing set-top box client-side ad insertion (CSAI). In 2023, the company's revenue was less than $25 million.

2024 Revenue

Founded

2014

Headcount

12

Headquarters

UK

Primary Segment

RTB and programmatic

Ownership

Privately Owned

Deployments

1

News Summary:

Sky Adsmart enabled a client to run a highly targeted advertising campaign with minimal wasted resources, using a modest budget. The client reported strong results in brand awareness and brand searches, citing the audience profiling as reassurance of reaching the intended demographic. A meeting took place on an unspecified date between representatives from Voxy Media House and Sky Adsmart. The meeting, arranged via LinkedIn, occurred at Voxy Media House's headquarters in Wigan.

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Sky Adsmart offers products in the ad tech industry. Sky Adsmart's product portfolio comprises of RTB and programmatic.
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Sky Adsmart's revenues were less than $25M in 2024. All the revenue comes from demand side platform (DSP).
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Sky Adsmart has customers like Bristol City Football Club. Examples of Sky Adsmart's suppliers include Arqiva and Synamedia.

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