Sky Adsmart, a privately owned company headquartered in the UK and a subsidiary of Sky Group, was founded in 2014 and has approximately 20 employees. The company reported $20.0M in revenue as of 2024. It functions as a tier 2 media tech buyer, specializing in RTB and programmatic technologies. Its core offering, AdSmart, is an addressable advertising DSP solution from Sky UK based on STB client-side ad insertion (CSAI).
On January 26, 2026, Sky Media, Sky's advertising arm, launched a new AI-powered advertising toolkit designed to help small and local businesses advertise on TV, even without prior experience. This follows an earlier campaign by Macs Adventures on October 29, 2025, which utilized AdSmart. The campaign's main goals were to increase brand awareness among audiences likely to book self-guided walking and cycling holidays, drive sales growth by reaching high-value customers interested in active travel, and test AdSmart’s data-driven targeting for future campaign planning.
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Sky Adsmart offers products in the ad tech and services industry. Sky Adsmart's product portfolio comprises of RTB and programmatic.
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Sky Adsmart's revenues were less than $25M in 2024. All the revenue comes from demand side platform (DSP).
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