Sky Adsmart is a privately owned company, headquartered in the UK. A subsidiary of Sky Group, it was founded in 2014, operates with approximately 20 employees, and reported $20.0M in revenue as of 2024. The company functions as a tier 2 media tech buyer, specializing in RTB and programmatic advertising. Its core offering, AdSmart, is an addressable advertising DSP solution that uses STB client-side ad insertion (CSAI) technology.
On January 26, 2026, Sky Media, the advertising arm of Sky, launched a new AI-powered advertising toolkit to enable small and local businesses to advertise on television, even if they have no prior experience. Previously, in October 2025, a campaign for Macs Adventures aimed to increase brand awareness among audiences likely to book self-guided walking and cycling holidays, drive sales by reaching high-value active travel customers, and test the effectiveness of AdSmart’s data-driven targeting for future planning.
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Sky Adsmart offers products in the ad tech and services industry. Sky Adsmart's product portfolio comprises of RTB and programmatic.
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Sky Adsmart's revenues were less than $25M in 2024. All the revenue comes from demand side platform (DSP).
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