Sky Adsmart, a privately owned UK-based company founded in 2014, is a subsidiary of Sky Group. Employing approximately 20 people, it offers real-time bidding (RTB) and programmatic advertising solutions. Its primary product is an addressable advertising platform utilizing set-top box client-side ad insertion (CSAI). In 2023, the company's revenue was less than $25 million.
Ryan Connor and Joe Mitchinson from Voxy Media House and Natalie Guest from Sky Adsmart met in Wigan to discuss advertising. A campaign to raise awareness of the Steam Illuminations event within a 90-minute drive-time radius of the Watercress Line used TV advertising to drive ticket sales and boost attendance.
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Sky Adsmart offers products in the ad tech industry. Sky Adsmart's product portfolio comprises of RTB and programmatic.
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Sky Adsmart's revenues were less than $25M in 2023. All the revenue comes from demand side platform (DSP).
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