Sky Adsmart, a privately owned company based in the UK, is a subsidiary of Sky Group. Founded in 2014, the company employs approximately 20 individuals and reported $20.0M in revenue as of 2024, functioning as a tier 2 media tech buyer. The company specializes in real-time bidding (RTB) and programmatic advertising, operating AdSmart, an addressable advertising DSP solution based on set-top box (STB) client-side ad insertion (CSAI).
On January 26, 2026, Sky Media launched a new AI-powered advertising toolkit designed to help small and local businesses advertise on TV, even if they have no prior experience. Previously, on October 29, 2025, Macs Adventures outlined its campaign objectives, which included increasing brand awareness, driving sales growth among high-value customers interested in active travel, and testing AdSmart’s data-driven targeting for future planning. This followed an earlier statement on August 27, 2025, where Mark Warner highlighted its initial use of AdSmart, noting the platform enabled a highly targeted campaign on a modest budget with minimal wastage, ultimately delivering strongly on brand awareness and brand searches by effectively reaching its target audience through profiling.
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Sky Adsmart offers products in the ad tech and services industry. Sky Adsmart's product portfolio comprises of RTB and programmatic.
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Sky Adsmart's revenues were less than $25M in 2024. All the revenue comes from demand side platform (DSP).
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