Dataseat, founded in 2019 and now part of Verve Group, is a privately held company headquartered in the UK with around 40 employees. The company specializes in contextual user acquisition and has developed a mobile DSP (Demand-Side Platform) for real-time bidding (RTB) and programmatic advertising.
Dataseat, now part of Verve Group, announced several developments related to Apple's SKAdNetwork (SKAN). SKAN 5 mentions have been removed from Apple's website, except for the WWDC video and mentions on the Japanese, Chinese, and Korean versions of the Apple developer site. Dataseat was selected as a testing partner for Sandbox due to its focus on privacy in advertising and its ability to develop and test new things on both the demand and supply sides. Dr. Matina Thomaidou highlighted that AI-driven solutions have brought speed, efficiency, scalability, and precision to campaign optimization. Dataseat also noted that SKAN 4 is a significant improvement over SKAN 3, offering greater optimization capabilities.
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Dataseat (Now part of Verve Group) offers products in the ad tech industry. Dataseat (Now part of Verve Group)'s product portfolio comprises of RTB and programmatic.
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