SMP Racing, a privately owned company based in Russia, is a tier 3 media tech buyer. Founded in 2013, it operates with approximately 20 employees and reported $5.3M in revenue as of 2023. Functioning primarily as a Russian racing team and driver academy, SMP Racing is known for its participation in motorsports, particularly competing in the FIA World Endurance Championship, FIA Formula 2 Championship, and FIA Formula 3 Championship.
SMP Racing's Formula 4 pilots achieved victories and a title in Sirius in late January 2026, while also gaining experience during a visit to Dubai. Previously, on January 26, SMP Racing drivers participated in the 28th traditional Ice Racing Champions' Cup in Tolyatti. This followed preparations for the annual Champions' Race on the Tolyatti ice track, which three SMP Racing drivers were scheduled to start on January 24, after Vitaly Petrov reached the final in 2025. Earlier, in November 2025, SMP Racing drivers led a new racing tournament, supporting a world cup winner and European karting champion making their formula car debut. Separately, in June 2025, Jenson Button explained his decision not to continue in the World Endurance Championship after his 2018 Le Mans 24 Hours debut, when an electronics issue affected his SMP Racing-entered BR Engineering BR1.
SMP Racing offers 2 products in the media and telecoms services and sports industries. SMP Racing's product portfolio comprises of motorsports and cycling and media and TV services.
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SMP Racing's revenues were less than $10M in 2023. Caretta Research has split SMP Racing's revenue into 2 different product categories, the largest of which is motorsports. For full access to SMP Racing's revenue breakdown subscribe to Caretta Portal.
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