SMT, also known as SportsMEDIA Technology, is a privately owned company headquartered in the US. Founded in 1988, with approximately 610 employees, the company reported $112.0M in revenue as of 2024. The company provides media managed services, specializing in the development of graphics, statistics, and video enhancement software.
On March 19, 2026, CBS Sports expanded its campus-production model, utilizing the University of Cincinnati’s control room and staff for two national Big 12 men’s basketball broadcasts. Earlier the same day, FOX Sports launched its 2026 IndyCar Season coverage, introducing a Driver’s Eye Heads Up Display and live drones to enhance the viewer experience, features previously seen in Formula 1. This follows developments on February 19, 2026, when the NBC Sports Broadcast Center in Stamford, CT, served as the central anchor point for the entire Olympic broadcast, with a crew of 1,685 people and 13 control rooms producing nearly every on-air minute. Also on February 19, SMT (SportsMEDIA Technology) used biometric data to display fan excitement as a subtle graphic during the 2026 Winter Olympics broadcasts, a technology developed by a University of North Carolina-Chapel Hill graduate and SMT employee. Previously, on February 5, 2026, SMT Corporation expanded its Super Bowl LX broadcast team to 12 technicians and 13 cameras for the event at Levi’s Stadium in Santa Clara, California.
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SMT (SportsMEDIA Technology) offers 13 products in the media tech industry. SMT (SportsMEDIA Technology)'s product portfolio comprises of media managed services, sports tech, broadcast professional services and video processing and playout.
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SMT (SportsMEDIA Technology)'s revenues were less than $250M in 2024. Caretta Research has split SMT (SportsMEDIA Technology)'s revenue into 8 different product categories, the largest of which is performance and coaching tech. For full access to SMT (SportsMEDIA Technology)'s revenue breakdown subscribe to Caretta Portal.
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SMT (SportsMEDIA Technology)'s customers primarily consist of spectator Sports companies. Examples of SMT (SportsMEDIA Technology)'s customers include FIFA, National Football League (NFL) and National Basketball Association.
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