SoundCloud, a privately owned company headquartered in Germany, was founded in 2007 and employs approximately 1100 individuals. Operating as a tier 1 media tech buyer, the company provides media and TV services, primarily functioning as an artist-first platform for music. It supports artists in building and growing their careers by offering tools, services, and resources. SoundCloud connects artists and fans through music, hosting over 400 million tracks from more than 40 million artists.
On July 7, 2026, SiriusXM’s AdsWizz renewed its exclusive sales representative agreements for SoundCloud's audio advertising inventory across 14 European markets. AdsWizz also maintains non-exclusive access to SoundCloud’s video and display inventory within these territories. This renewal extends a longstanding partnership between the two companies.
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