SoundCloud, a privately owned company headquartered in Germany, was founded in 2007 and employs approximately 1100 individuals. Operating as a tier 1 media tech buyer, the company provides media and TV services, primarily functioning as an artist-first platform for music. It supports artists in building and growing their careers by offering tools, services, and resources. SoundCloud connects artists and fans through music, hosting over 400 million tracks from more than 40 million artists.
A recent webinar on April 1, 2026, featuring leaders from SoundCloud and Believe, explored the critical importance of reliable royalty payouts from an artist's perspective, emphasizing that trust in these payments is paramount for artists, beyond factors like distribution or promotion. This followed SoundCloud's introduction on March 31, 2026, of Follower Exclusive Releases, a new feature enabling Artist Pro users to share tracks exclusively with their followers for a limited duration or indefinitely. This initiative expands on the platform's core engagement model, where fan interactions through comments, reposts, and direct messages often influence a track's evolution. Earlier in March, on the 11th, SoundCloud published content advocating for hip hop artists to sign up for SoundCloud Pro in 2026, asserting that the service provides essential tools for serious artists to grow their fanbases, promote tracks, and monetize their music, distinguishing itself from basic free platforms.
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