SoundCloud, a privately owned company headquartered in Germany, was founded in 2007 and employs approximately 1100 individuals. Operating as a tier 1 media tech buyer, the company provides media and TV services, primarily functioning as an artist-first platform for music. It supports artists in building and growing their careers by offering tools, services, and resources. SoundCloud connects artists and fans through music, hosting over 400 million tracks from more than 40 million artists.
On August 26, 2026, SoundCloud introduced a new direct music purchase feature, allowing users to buy and download music directly from artists on its platform. The company stated that artists participating in the initiative would keep 100% of each sale. Currently, this beta feature is available to 200 US-based creators who hold an Artist Pro subscription.
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