Speedway Motorsports, a privately owned company headquartered in Concord, North Carolina, just north of Charlotte, US, founded in 1994 by Bruton Smith, employs approximately 140 individuals, and reported $41.5M in revenue as of 2023. Functioning as a tier 1 media tech buyer, the company owns and manages auto racing facilities that host motorsports races sanctioned by NASCAR, NHRA, World of Outlaws, and other racing series. It operates nine racing facilities with a combined seating capacity of approximately 885,000. In addition to racetrack operations, Speedway Motorsports owns Performance Racing Network (PRN), U.S. Legend Cars International, and co-owns Motorsports Authentics.
Speedway Motorsports will bring NASCAR at Circuit of The Americas (COTA) to Austin for the sixth time in Spring 2026, as the city prepares for an exciting lineup of events, according to a February 26, 2026, announcement. Earlier in February, the ROVAL—a NASCAR track configuration frequently used at Speedway Motorsports' Charlotte Motor Speedway—reached "the end of the road," following fan feedback. On January 2, 2026, reports noted that Kentucky Speedway, owned by Speedway Motorsports since its 1997 founding, has not hosted live racing in front of fans for over five years. Previously, on December 26, 2025, Speedway Motorsports officials recognized the 2025 recipients for the company’s O. Bruton Smith Award, Promoter of the Year, Speedway of the Year, and Acceleration Award, honoring exemplary performance and service across its world-class facilities.
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Speedway Motorsports offers 11 products in the sports industry. Speedway Motorsports's product portfolio comprises of motorsports and cycling.
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Speedway Motorsports's revenues were less than $50M in 2023. All the revenue comes from motorsports.
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