Speedway Motorsports, a privately owned company headquartered in Concord, North Carolina, just north of Charlotte, US, founded in 1994 by Bruton Smith, employs approximately 140 individuals, and reported $41.5M in revenue as of 2023. Functioning as a tier 1 media tech buyer, the company owns and manages auto racing facilities that host motorsports races sanctioned by NASCAR, NHRA, World of Outlaws, and other racing series. It operates nine racing facilities with a combined seating capacity of approximately 885,000. In addition to racetrack operations, Speedway Motorsports owns Performance Racing Network (PRN), U.S. Legend Cars International, and co-owns Motorsports Authentics.
On February 2, 2026, NASCAR discontinued the ROVAL race format, which had been hosted at Speedway Motorsports-owned Charlotte Motor Speedway, after fan sentiment shifted against it. Previously, on January 2, 2026, questions arose regarding the future of racing at Kentucky Speedway, a property owned by Speedway Motorsports. The facility, which began in 1997 with a vision to bring top-tier racing to Northern Kentucky, has not hosted live racing in front of fans for more than five years. Earlier, on December 26, 2025, Speedway Motorsports officials recognized the 2025 recipients of the company's O. Bruton Smith Award, Promoter of the Year, Speedway of the Year, and Acceleration Award, acknowledging exemplary performance and exceptional service across its world-class facilities.
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Speedway Motorsports offers 11 products in the sports industry. Speedway Motorsports's product portfolio comprises of motorsports and cycling.
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Speedway Motorsports's revenues were less than $50M in 2023. All the revenue comes from motorsports.
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