Star Creatives, legally operating as Star Creatives Television and integrated within ABS-CBN Film Productions, Inc. under the broader ABS-CBN Studios banner, is headquartered in the Philippines. Founded in 2000, the company specializes in content rights, functioning as a television production studio and intellectual property incubator. The unit, established as a dedicated television manufacturing arm of ABS-CBN's film subsidiary Star Cinema, is credited with inventing the term "teleserye" to market its long-form television serials, influencing Philippine daytime and prime-time broadcasting by developing cinematic, high-budget domestic episodic dramas. Star Creatives maintains an intellectual property repository, an entertainment catalogue, and a multi-market franchise library that includes programs such as Esperanza, Pangako Sa 'Yo (original 2000 version and 2015 remake), Lobo, Imortal, The Legal Wife, Got to Believe, Forevermore, La Luna Sangre, The Iron Heart, Incognito, and the Philippine adaptation of It's Okay to Not Be Okay.
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