Supercars, a privately owned company headquartered in Australia, was founded in 1997 and employs approximately 220 individuals. The company reported $84.0M in revenue as of 2023, functioning as a tier 1 media tech buyer. It specializes in motorsports and cycling.
Supercars, alongside champion James Courtney, partnered for the second consecutive year with the Australian Government on June 21 to encourage eligible Australians aged 45 to 74 to complete free at-home bowel cancer screening tests. This followed a report on June 18 alleging that site establishment and earthworks for a $217.5 million Burswood racetrack began before Labor secured an agreement with the premier car racing organization, a claim Deputy Premier Rita Saffioti labeled a "sham" and "littered with mistakes." On June 17, Supercars announced that Darwin's Hidden Valley will host night racing in 2027 as a new element of the Darwin Triple Crown, following an upgrade. Earlier in June, on the 15th, Supercars produced its live TV broadcast for the Darwin Triple Crown remotely from Sydney for the first time, a result of its new collaboration with NEP, departing from on-site outside broadcast trucks. Previously, on June 4, Bosch Power Tools renewed its naming rights sponsorship for the Perth Super440 for a fourth successive year, with the event moving to a later slot on the 2026 calendar.
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