Supercars, a privately owned company headquartered in Australia, founded in 1997, employs approximately 220 individuals, and reported $84.0M in revenue as of 2023. The company is a tier 2 media tech buyer. It specializes in motorsports and cycling.

2023 Revenue

Founded

1997

Headcount

212

Headquarters

Australia

Primary Segment

Motorsports and cycling

Ownership

Privately Owned

News Summary:

The Century Batteries Ipswich Super 440, scheduled for this weekend, features a full three days of racing with numerous young drivers aspiring to climb the Australian motorsport ladder. On August 14, 2026, a bolstered line-up of fan experiences was announced for the Ipswich event, including demonstrations of historic race cars like a Group C-era Porsche 962C and a 1995 Simtek F1 car, alongside opportunities to interact with Supercars and their drivers. Earlier, on August 12, 2026, Supercars and Triple Eight Race Engineering addressed an identified engine discrepancy on Will Brown’s Ford Mustang, despite his record of one pole position and two podiums across 25 races. This followed the August 2, 2026, declaration that New Zealand’s first Supercars Double Header was a "major success," reportedly generating $21.4 million for the local economy across its two events. Previously, on July 29, 2026, Supercars had initiated a new broadcast era in 2026, requiring expanded onboard and trackside capture, next-generation visual clarity, and seamless integration across broadcast partners to meet rising fan expectations.

Similar Companies

Subscribe for full access to Supercars's profile
Supercars offers products in the sports industry. Supercars's product portfolio comprises of motorsports and cycling.
Subscribe for full access to Supercars's products in full detail
Supercars's revenues were less than $100M in 2023. All the revenue comes from motorsports.
Subscribe for full access to Supercars's revenue in full detail
Examples of Supercars's suppliers include Vizrt, Gravity Media and Champion Data.

Example Suppliers

Subscribe for full access to Supercars's profile
Supercars sells broadcasting rights of its motorsports competitions globally.

Example Sports Rights Customers

Subscribe for full access to Supercars's profile