Supercars, a privately owned company headquartered in Australia, founded in 1997, employs approximately 220 individuals, and reported $84.0M in revenue as of 2023. The company is a tier 2 media tech buyer. It specializes in motorsports and cycling.
Supercars' parity process faces questioning from Ford, Chevrolet, and Toyota ahead of Bathurst, with all interests raising concerns about the system's function, evidence reliance, and intervention timing. On September 8, 2026, Supercars confirmed an aerodynamic adjustment for the Chevrolet Camaro at the AirTouch 500 at The Bend following an investigation initiated by both Toyota and General Motors homologation teams after the Century Batteries Ipswich 440. Previously, on September 7, 2026, Supercars made structural changes to its executive leadership team, acknowledging Mark's significant contributions to the organization's growth. On September 3, 2026, Supercars added a dedicated track session to the AirTouch 500 at The Bend schedule for bedding new brakes. This followed the August 31, 2026, announcement that athlete Nedd Brockmann would lead 2,500 participants around the Gold Coast street circuit as part of a new Track Club initiative, headlining a city-wide festival expanding beyond the racetrack for the 2026 Boost Mobile Gold Coast 500 in October.
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