Motorcycling Australia, a privately owned entity headquartered in Australia, was founded in 1928, employs approximately 50 individuals, and reported $2.8M in revenue as of 2023. The organization functions as an affiliated federation of the Fédération Internationale de Motocyclisme (FIM) and is recognized as the national governing body of motorcycle sport in Australia. Its administrative responsibilities include the development of national rules, national membership growth, setting strategic direction, and acting as the controlling body for national championships. Within this operational structure, Motorcycling Australia is mutually reliant on State Controlling Bodies, which are responsible for competition and events at state and club levels, the licensing of members and venues, and the overall control of the sport at a state/territory level.
On March 9, 2026, bikesales became a sponsor of the 2026 Penrite Australian Superbike Championship presented by Pirelli (ASBK) and the Penrite ProMX Championship presented by AMX Superstores, aligning the marketplace with Motorcycling Australia’s national road racing and motocross championships. Previously, on March 5, Motorcycling Australia began accepting applications from riders to represent the MXstore-backed Team Australia in the 2026 FIM International Six Days Enduro (ISDE), which will commemorate the event's 100-year anniversary. Earlier, on February 12, Australian lubricants company Penrite Oil became the new naming rights partner for the Australian Superbike Championship (ASBK), broadening its commitment to local motorcycle competition. Penrite Oil also continues as the naming rights partner of the Australian ProMX Championship in 2026, during the company's 100th year of business.
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Motorcycling Australia offers 5 products in the sports industry. Motorcycling Australia's product portfolio comprises of motorsports and cycling.
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Motorcycling Australia's revenues were less than $10M in 2023. All the revenue comes from motorsports.
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Motorcycling Australia sells broadcasting rights of its 2 motorsports competitions to 8 companies globally, covering 4 countries. Motorcycling Australia's rights holders include Eurosport.
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