Taobao Marketplace

http://www.taobao.com
https://www.linkedin.com/company/taobao-marketplace/

Taobao Marketplace, a privately owned entity of Alibaba Group headquartered in China, was launched in May 2003. With an estimated 13,570 employees, the company reported $62.6B in revenue as of 2025. Functioning as a provider of search, social, and retail media, Taobao Marketplace offers an online shopping platform for Chinese consumers, featuring a wide selection of products and services and hundreds of millions of product and service listings. The platform includes the Mobile Taobao App.

2025 Revenue

Founded

2003

Headcount

13,567

Headquarters

China

Primary Segment

Search, social, and retail media

Ownership

Privately Owned

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Taobao Marketplace offers 2 products in the media and telecoms services industry. Taobao Marketplace's product portfolio comprises of search, social, and retail media.

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Taobao Marketplace's revenues were over $1B in 2025. Caretta Research has split Taobao Marketplace's revenue into 2 different product categories, the largest of which is retail Media Network (RMN). For full access to Taobao Marketplace's revenue breakdown subscribe to Caretta Portal.

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