Taobao Marketplace

http://www.taobao.com
https://www.linkedin.com/company/taobao-marketplace/

Taobao Marketplace, a privately owned company headquartered in China and a business within Alibaba Group, operates alongside subsidiaries Tmall and Tmall Global. Founded in 2003, with an estimated 13,570 employees, it reported $62.6B in revenue as of 2025. Functioning primarily in search, social, and retail media, the company specializes as an online shopping destination for Chinese consumers, offering a wide selection of products and services with hundreds of millions of product and service listings. It was identified as China's largest online shopping destination by gross merchandise volume in 2013, according to iResearch, and its Mobile Taobao App was noted as a prominent mobile commerce app in China based on mobile monthly active users from August 2012 to July 2014, as reported by iResearch.

2025 Revenue

Founded

2003

Headcount

13,567

Headquarters

China

Primary Segment

Search, social, and retail media

Ownership

Privately Owned

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Taobao Marketplace offers 2 products in the media and telecoms services industry. Taobao Marketplace's product portfolio comprises of search, social, and retail media.

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Taobao Marketplace's revenues were over $1B in 2025. Caretta Research has split Taobao Marketplace's revenue into 2 different product categories, the largest of which is retail Media Network (RMN). For full access to Taobao Marketplace's revenue breakdown subscribe to Caretta Portal.

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