Taobao Marketplace

http://www.taobao.com
https://www.linkedin.com/company/taobao-marketplace/

Privately owned Taobao Marketplace, headquartered in China, operates under Alibaba Group and includes subsidiaries such as Tmall and Tmall Global. Founded in 2003, with approximately 13,570 employees, the company reported $62.6B in revenue as of 2025. It specializes in search, social, and retail media. The company functions as an online shopping destination for Chinese consumers, providing selection, value, and convenience across hundreds of millions of product and service listings. According to iResearch, Taobao Marketplace was China's largest online shopping destination in terms of gross merchandise volume in 2013, and its Mobile Taobao App was cited as the most popular mobile commerce app in China from August 2012 to July 2014 based on mobile monthly active users.

2025 Revenue

Founded

2003

Headcount

13,567

Headquarters

China

Primary Segment

Search, social, and retail media

Ownership

Privately Owned

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Taobao Marketplace offers 2 products in the media and telecoms services industry. Taobao Marketplace's product portfolio comprises of search, social, and retail media.

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Taobao Marketplace's revenues were over $1B in 2025. Caretta Research has split Taobao Marketplace's revenue into 2 different product categories, the largest of which is retail Media Network (RMN). For full access to Taobao Marketplace's revenue breakdown subscribe to Caretta Portal.

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