TapMad is a privately owned company headquartered in Pakistan. Founded in 2011, it operates with an estimated 70 employees and reported $30.1M in revenue as of 2023. Functioning as a tier 1 media tech buyer, the company provides a video streaming platform offering access to live and on-demand news, sports, and entertainment channels.
On April 2, 2026, Tapmad finalized an exclusive digital and television broadcast rights agreement with the International Hockey Federation (FIH) for the FIH Hockey World Cup Belgium & Netherlands 2026, which will take place from August 15 to 30, 2026. This followed Tapmad's move on March 12, 2026, to secure exclusive Subscription Video-on-Demand (SVOD) rights for Pakistan Super League Season 11 within Pakistan, alongside global Video-on-Demand (VOD) rights for PSL highlights and clips. These rights were acquired through a strategic partnership with Walee, the official media rights holder for the season. Earlier, on October 29, 2025, Tapmad expanded its regional footprint into South Asia by forming a strategic partnership with Robi Axiata Limited, a Bangladeshi telecommunications operator, to offer its live sports and entertainment content to audiences in Bangladesh.
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