TapMad, a privately owned company headquartered in Pakistan, was founded in 2011 and operates with approximately 70 employees. A tier 1 media tech buyer, the company specializes in media and TV services. TapMad functions as a Pakistan-based video streaming platform, offering access to live and on-demand news, sports, and entertainment channels.
Tapmad entered a partnership with fintech company aamarPay on June 19, 2026, to facilitate subscription payments for its users in Bangladesh. Under the agreement, tapmad subscribers can purchase premium services through aamarPay’s payment gateway via the platform’s website and mobile applications. The deal was signed by Sanjana Farid, CEO of aamarPay, and Arif Ahmed Adito, Head of Business Development of tapmad Bangladesh. Previously, on June 11, a campaign delivered by tapmad, Karachi-based agency Jack of Digital, and Yango Ads demonstrated how brands could utilize ecosystem advertising within super apps to combine scale, frequency, and measurable performance for audience engagement in Pakistan’s digital landscape. This follows tapmad's announcement on June 10, when it introduced flexible viewing options for the FIFA World Cup 2026™ in Pakistan, providing both free access and premium experiences for football fans.
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