Taptap Digital, a privately owned company founded in 2010 and headquartered in Spain, is an area-based marketing platform. Employing approximately 160 people, the company provides real-time bidding (RTB) and programmatic advertising solutions. Its services focus on identifying and targeting ideal customer locations and demographics without using cookies, leveraging predictive modeling of georeferenced data. Taptap Digital serves a range of clients, including major international brands such as Coca-Cola, Dyson, and LVMH, as well as advertising agencies like GroupM, Dentsu, and Publicis. In 2023, the company's revenue was less than $50 million. It maintains offices across the United States, Europe, South America, and South Africa.

Revenue

Founded

2010

Headcount

158

Headquarters

Spain

Primary Segment

RTB and programmatic

Ownership

Privately Owned

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Taptap Digital offers 2 products in the ad tech industry. Taptap Digital's product portfolio comprises of data, targeting and identity and RTB and programmatic.
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Taptap Digital's revenues were less than $25M in 2023. Caretta Research has split Taptap Digital's revenue into 2 different product categories, the largest of which is demand side platform (DSP). For full access to Taptap Digital's revenue breakdown subscribe to Caretta Portal.
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