Taptap Digital, a privately owned company headquartered in Spain, was founded in 2010. The company, which employs approximately 160 individuals, specializes in RTB and programmatic solutions. It operates as an area-based marketing platform, assisting brands in identifying their ideal customers' demographics and locations and strategizing optimal reach without reliance on cookies. The platform utilizes predictive and real-time modelling of georeferenced data to enhance audience definition and discovery, facilitating improved planning, activation, and reporting across channels including CTV, DOOH, digital audio, desktop, and mobile. Current clients include global brands such as Coca Cola, Dyson, and LVMH, alongside agency groups like GroupM, Dentsu, and Publicis. While headquartered in Madrid, Taptap Digital maintains offices across the United States, Europe, South America, and South Africa.
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