Taptap Digital

Taptap Digital, a privately owned company headquartered in Madrid, Spain, was founded in 2010. The company, which employs approximately 160 individuals and also maintains offices across the United States, Europe, South America, and South Africa, specializes in providing advertising services through its area-based marketing platform. This platform assists brands in identifying their target customers and optimizing their reach without relying on cookies. Taptap Digital leverages predictive and real-time modeling of georeferenced data to enhance audience definition and discovery, facilitating improved planning, activation, and reporting across channels such as CTV, DOOH, digital audio, desktop, and mobile. Its client base includes global brands like Coca-Cola, Dyson, and LVMH, as well as agency groups such as GroupM, Dentsu, and Publicis.