Team Whistle, a privately owned US-based company founded in 2008, is a sports and entertainment media company under the Eleven Group. Employing approximately 170 people, it specializes in broadcast professional services, creating and distributing data-driven content across various social media platforms including TikTok, Snapchat, Instagram, Facebook, and YouTube. Team Whistle also operates Whistle TV, a free, ad-supported digital network accessible through platforms such as The Roku Channel and several other OTT services. In 2023, the company's revenue was less than $25 million. DAZN Group is its parent company.
Team Whistle launched a new micro-vodcast series, "1st and Scroll," on the first week of August, distributing it across Whistle and DAZN social media platforms. The series features New York Giants' Justin Pugh. Later, Team Whistle integrated sponsor GNC into a new episode of its "No Days Off" series. This episode featured freestyle skier Gus Kenworthy discussing GNC's role in his training, in the lead-up to the Olympics. Additionally, Team Whistle expanded its short-form video content strategy to engage Millennial and Gen Z sports fans. In a separate development, Joe Caporoso, President of DAZN’s Team Whistle, discussed strategies to improve fan engagement for live sports streams at Streaming Media Connect 2024. The discussion included enhancing fan experiences, developing second-screen experiences, and addressing accessibility concerns.
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Team Whistle offers 2 products in the media tech industry. Team Whistle's product portfolio comprises of broadcast professional services.
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Team Whistle's revenues were less than $25M in 2023. Caretta Research has split Team Whistle's revenue into 2 different product categories, the largest of which is broadcast systems integration products and services. For full access to Team Whistle's revenue breakdown subscribe to Caretta Portal.
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