The Basketball Tournament, also known as TBT, is a privately owned entity headquartered in the US. Founded in 2010, the company employs approximately 70 individuals and reported $20.2M in revenue as of 2023. Functioning as a tier 3 media tech buyer, the organization is responsible for organizing and administering an annual 5-on-5 single-elimination basketball tournament across the United States. Operating independently of any governing body or organization, The Basketball Tournament, LLC manages all day-to-day operations for the tournament, including scheduling, marketing, and financial matters.
The Basketball Tournament (TBT), now in its 13th year, announced on May 29, 2026, a two-year extension with FOX Sports to air its new-look $2 million tournament. FOX Sports, which acquired the television rights to TBT in 2025, will broadcast 20 games this summer across FOX, FS1, and FS2, including the championship game. Previously, on May 24, TBT re-upped its media rights deal with Fox, extending coverage for two years to air 20 games across its channels, coinciding with a retooling of its format in Year 13. This follows news from May 21 that TBT secured the two-year media rights extension with Fox Sports while also undertaking its most significant format change since Jon Mugar founded the tournament in 2014.
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The Basketball Tournament (TBT) offers 2 products in the media and telecoms services and sports industries. The Basketball Tournament (TBT)'s product portfolio comprises of search, social, and retail media and ball sports.
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The Basketball Tournament (TBT)'s revenues were less than $25M in 2024. Caretta Research has split The Basketball Tournament (TBT)'s revenue into 2 different product categories, the largest of which is basketball. For full access to The Basketball Tournament (TBT)'s revenue breakdown subscribe to Caretta Portal.
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