TV Cultura, a privately owned company headquartered in Brazil, was founded in 1960, employs approximately 140 individuals, and reported $26.2M in revenue as of 2023, functioning as a tier 2 media tech buyer. The company specializes in broadcast television and radio. It operates as a free Brazilian television network, offering educational, cultural, and sports content.
TV Cultura launched a campaign on January 25, 2026, to celebrate São Paulo's 472nd anniversary. The initiative features three stop-motion vignettes, part of the "Paulistanos like you" concept, which employ stylized toy art characters to honor figures embodying the city's innovative and diverse spirit. Previously, on January 9, 2026, the broadcaster renewed Marcelo Tas' contract as presenter and general director of "Provoca." The program has expanded its reach through social media and featured guests from various fields, reinforcing its role in contemporary discourse. This followed an announcement on January 6, 2026, regarding a change in the command of "Roda Viva," with TV Cultura acknowledging journalist Vera Magalhães' departure from its presentation and noting the program's history of rotating leadership. In December 2025, Bruno de Lourenzo, a Piano Bachelor's student from UNIRIO's Instituto Villa-Lobos, became a finalist in "Prelúdio 2025," a classical music competition promoted by TV Cultura.
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