TV Cultura is a state-owned Brazilian public television network headquartered in São Paulo, Brazil, managed by the Fundação Padre Anchieta, a non-profit foundation supported by the State Government of São Paulo. Founded in 1960, the network employs approximately 140 individuals and reported $52.9M in revenue as of 2025. Functioning as a tier 1 media tech buyer, the company specializes in broadcast television and radio. The network focuses on educational, cultural, and children’s programming, including the production of series such as Castelo Rá-Tim-Bum. Operating as a non-commercial broadcaster, TV Cultura distributes its content through a network of affiliates and digital platforms across the national territory.
TV Cultura launched a campaign on January 25, 2026, to celebrate São Paulo's 472nd anniversary. The initiative features three stop-motion vignettes, part of the "Paulistanos like you" concept, which employ stylized toy art characters to honor figures embodying the city's innovative and diverse spirit. Previously, on January 9, 2026, the broadcaster renewed Marcelo Tas' contract as presenter and general director of "Provoca." The program has expanded its reach through social media and featured guests from various fields, reinforcing its role in contemporary discourse. This followed an announcement on January 6, 2026, regarding a change in the command of "Roda Viva," with TV Cultura acknowledging journalist Vera Magalhães' departure from its presentation and noting the program's history of rotating leadership. In December 2025, Bruno de Lourenzo, a Piano Bachelor's student from UNIRIO's Instituto Villa-Lobos, became a finalist in "Prelúdio 2025," a classical music competition promoted by TV Cultura.
TV Cultura offers 4 products in the media and telecoms services industry. TV Cultura's product portfolio comprises of media and TV services and broadcast television and radio.
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TV Cultura's revenues were less than $100M in 2025. Caretta Research has split TV Cultura's revenue into 3 different product categories, the largest of which is linear (national channel groups). For full access to TV Cultura's revenue breakdown subscribe to Caretta Portal.
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