Uber Advertising

Uber Advertising

http://www.uber.com/advertising/
https://www.linkedin.com/company/uber-advertising/

Uber Advertising, a privately owned company headquartered in the US with Uber as its parent company, employs approximately 230 individuals and reported $2.0B in revenue as of 2025. The company specializes in search, social, and retail media, functioning as an advertising division that enables brands to target consumers based on their real-time activities and purchase intent demonstrated within its ecosystem.

2025 Revenue

Founded

-

Headcount

231

Headquarters

United States

Primary Segment

Search, social, and retail media

Ownership

Privately Owned

News Summary:

On October 2, 2026, Uber's rapid adoption of AI agents, leveraging its MCP (Model Context Protocol), significantly enhanced agent capabilities by providing access to live business context, internal services, and enabling meaningful actions for users. Previously, on October 1, Uber deployed HPE Networking AI-Native SD-WAN, achieving a 50% reduction in infrastructure costs and lowering network latency from 100ms to 8-10ms for its global corporate backbone. Earlier on the same day, Uber announced plans to deploy at least 10,000 autonomous Rivian R2 vehicles, with an option for up to 40,000 more by 2030, a move set to open new revenue streams for Rivian. This initiative involves a $1.25 billion investment from Uber for up to 50,000 Rivian R2 robotaxis, reframing Rivian's business towards recurring software revenue, with initial Level 4 autonomy deployments slated for San Francisco and Miami in 2028.

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Uber Advertising offers 2 products in the ad tech and services and media and telecoms services industries. Uber Advertising's product portfolio comprises of search, social, and retail media and retail and commerce media ad tech.

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Uber Advertising's revenues were over $1B in 2025. Caretta Research has split Uber Advertising's revenue into 2 different product categories, the largest of which is retail Media Network (RMN). For full access to Uber Advertising's revenue breakdown subscribe to Caretta Portal.

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Oct

7th

2026

07:56

ESG, B2B Tag, Regulations and Policies

Maharashtra gives Ola, Uber, Rapido 9 months to go fully electric

The Maharashtra government has set a nine-month deadline for all bike taxi aggregators, including Ola, Uber and Rapido, to transition to an all-electric fleet, according to a report by The Indian Express. Following directions from Chief Minister Devendra Fadnavis , the State Transport Department this month told ride-hailing aggregators and Regional Transport Offices (RTOs) across Maharashtra to ensure a phased transition to 100 per cent electric bike taxi fleets, the report said.

Business Standard

Oct

7th

2026

07:40

Capital Investment, Emerging Tech, B2B Tag, Investments

Uber (UBER) and DoorDash (DASH) Expand Through Strategic Acquisitions

On October 07, 2026, the food delivery industry witnessed significant consolidation as Uber Technologies Inc UBER announced a $2.3 billion acquisition of corporate catering service ezCater. This strategic move, alongside DoorDash's $300 million investment in a college-focused delivery service from Wonder, indicates that both companies are actively pursuing growth in a competitive landscape.

Oct

7th

2026

07:31

M&A Activities, Emerging Tech, B2B Tag, M&A Activities

Uber has acquired a catering business for $2.3B

Uber has announced the acquisition of leading US catering platform ezCater, in a deal worth $2.3 billion. The all-cash transaction marks Uber's latest move to expand its Uber Eats division into new areas of service. Founded in 2007, ezCater has become a go-to marketplace for businesses looking to order large meals.

Oct

7th

2026

06:40

Emerging Tech, Funding Activities, B2B Tag, Funding

Tesla, Rivian, and Uber Are Down Between 16% and 26%. Here's the Best Buy for the Robotaxi Takeover.

Key Points Tesla, Rivian, and Uber are all down double-digit percentages s in 2026, Tesla is building its own robotaxi network alone, while Uber is partnering with nearly every major self-driving company. Uber looks like the best buy of the three, since its business benefits from robotaxis broadly.

Oct

7th

2026

06:30

Capital Investment, Partnerships and Alliances, Emerging Tech, B2B Tag, Partnerships, Investments

Uber invests in robotaxi provider Verne

Uber's CEO has confirmed the company has invested in Verne. This marks the next step in the two companies' collaboration around a robotaxi service in Zagreb, which is already available via the Uber app. As EVWire reports, Verne co-founder and CEO Marko Pejković has now confirmed Uber’s investment.

Electrive Global

Oct

7th

2026

06:30

ESG, B2B Tag, Regulations and Policies

MH Mandates 100% EV Bike Taxis by July 2027: Ola, Uber, Rapido

Aggregators operating bike-taxi services in Maharashtra, including market leaders Ola, Uber, and Rapido, must completely transition their fleets to electric vehicles (EVs) by July 2027, according to a directive issued by the Maharashtra State Transport Department.

Oct

7th

2026

03:05

Emerging Tech, Layoffs, B2B Tag, Layoffs

After paying Rs 92 lakh in tax, laid-off Uber engineer says he plans to leave India

When the question of taxation arises in India, it seldom remains confined to figures in a tax return. It soon finds its way into offices, cafes and, in our own time, the crowded public square of social media.

Oct

6th

2026

23:39

Emerging Tech, Artificial Intelligence, B2B Tag

Tech Up as Traders Chase AI Gains -- Tech Roundup

Shares of technology companies rose as investors piled back into artificial-intelligence bets. Shares of Marvell Technology rallied after the chip-design and networking company forecast sustained growth in earnings over the next five years, citing AI demand.

MarketScreener India

Oct

6th

2026

22:51

M&A Activities, Emerging Tech, B2B Tag, M&A Activities

Uber's $2.3B ezCater Deal Is About Margin, Not the Driver Headline

Uber's $2.3B ezCater Deal Is About Margin, Not the Driver Headline

Oct

6th

2026

21:28

ESG, B2B Tag, Regulations and Policies

Go All-Electric By July 2027: Maharashtra Govt To Bike Taxi Aggregators

The Maharashtra government has reportedly directed all bike taxi aggregators, including Rapido, Uber and Ola, to transition to an all-electric fleet by July 2027. According to the Indian Express, the state transport department, earlier this month, wrote to the aggregators to phase out petrol-powered bike taxis in a phased manner in the next nine months.

Oct

6th

2026

20:30

Emerging Tech, B2B Tag, Cost Cutting

driven network fuels Uber’s global scale – Uber

Uber deploys HPE Networking AI-Native SD-WAN to cut infrastructure costs by 50% and reduce network latency to 8–10 ms, powering its multibillion-dollar global mobility backbone.

Hewlett Packard Enterprise

Oct

6th

2026

20:14

Events, Emerging Tech, B2B Tag, Events and Conferences

Financials News and events Governance FAQ and resources Financials Reports and Presentations SEC filings Reports and Presentations SEC filings News and events News Events and presentations News Events and presentations Governance Leadership Board of Directors

Analyst insight reports

The battle for consumer experience

Beyond the Bundle: Defining the future of digital experiences

New formats, new devices

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