Uber Advertising, a privately owned entity headquartered in the US, is an advertising division within the technology company Uber, which operates a global platform for on-demand services. With approximately 230 employees, the company specializes in advertising services that enable brands to target consumers based on their real-time activities and purchase intent demonstrated within Uber's ecosystem. Uber's broader platform connects users with providers for ride-hailing, food and grocery delivery, and freight logistics, facilitating transactions for moving people and goods primarily through its mobile applications.