Ultimate Fighting Championship, also known as UFC, is a privately owned company headquartered in the US. It is part of a corporate structure that includes Endeavor, TKO Group, and IMG. Founded in 1993, with an estimated 1,610 employees, the company reported $1.4B in revenue as of 2024, functioning as a tier 1 media tech buyer. The company operates as a global sports brand and pay-per-view event provider, specializing in martial arts.
On February 22, 2026, Ultimate Fighting Championship (UFC) hosted a Post-Fight Press Conference following UFC Houston, allowing athletes to address media questions. Previously, on February 21, former UFC middleweight champion Sean Strickland criticized the organization's payment structure as “predatory,” asserting that Walmart offered superior pay. His comments followed the announcement of UFC’s new $7.7 billion deal with Paramount+ and an increase in post-fight bonuses, with Strickland having participated in eight main events across his last ten fights. Also on February 21, Ronda Rousey disclosed that her anticipated return fight against Gina Carano within the UFC did not materialize because the promotion "didn't want to pay us the money we deserve." Rousey stated that a new deal with Paramount changed her comeback plans, despite her earlier efforts to broker a return deal with Dana White. Earlier that same day, it was revealed that Rousey and Carano would instead headline Most Valuable Promotions (MVP) and Netflix's inaugural mixed martial arts event. Separately, on February 21, Joshua Van's first flyweight title defense was booked for UFC 327 in Miami, where he will face Tatsuro Taira.
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Ultimate Fighting Championship (UFC) offers 2 products in the media and telecoms services and sports industries. Ultimate Fighting Championship (UFC)'s product portfolio comprises of martial arts and media and TV services.
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Ultimate Fighting Championship (UFC)'s revenues were over $1B in 2024. Caretta Research has split Ultimate Fighting Championship (UFC)'s revenue into 2 different product categories, the largest of which is combat sports. For full access to Ultimate Fighting Championship (UFC)'s revenue breakdown subscribe to Caretta Portal.
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Examples of Ultimate Fighting Championship (UFC)'s suppliers include IBM, Deluxe and NEP Group.
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Ultimate Fighting Championship (UFC) sells broadcasting rights of its combat sports competitions to 34 companies globally, covering 8 countries. Ultimate Fighting Championship (UFC)'s rights holders include Paramount Global. Ultimate Fighting Championship (UFC) currently holds 2 broadcasting rights for sports competitions including combat sports.
Example Sports Rights Customers
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Example Sports Rights Suppliers
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