United States Auto Club, also known as USAC, is a privately owned organization headquartered in the United States. Founded in 1956, it operates with approximately 50 employees, focusing on motorsports and cycling. It functions as a tier 1 media tech buyer. The organization serves as a sanctioning body for auto racing in the United States. From 1956 to 1979, USAC sanctioned the United States National Championship, and from 1956 to 1997, it sanctioned the Indianapolis 500. Currently, USAC sanctions various racing series, including the Silver Crown Series, National Sprint Car Series, National Midget Series, Ignite Ethanol Fuel Series, 25 Midget Series, and Traxxas TORC Series.
The United States Auto Club (USAC) opened driver registration on June 15, 2026, for the eighth running of the BC39 Presented by Avanti Windows & Doors at The Dirt Track at Indianapolis Motor Speedway (IMS), scheduled for June 30-July 1, 2026. Previously, on May 18, 2026, NHRA Top Fuel world champion Doug Kalitta was named grand marshal for the 56th Tony Hulman Classic. This event, featuring the USAC Amsoil Sprint Car National Championship, took place at Indiana’s Terre Haute Action Track on May 20, with Kalitta’s role marking 30 years since his 1996 victory there. This followed Kyle Cummins conquering the Eldora half-mile dirt oval on May 16, 2026, during the #LetsRaceTwo Presented by LGMG opener, a victory worth $12,000 in what was his 17th career USAC AMSOIL National Sprint Car feature start.
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United States Auto Club (USAC) offers 5 products in the sports and media and telecoms services industries. United States Auto Club (USAC)'s product portfolio comprises of media and TV services and motorsports and cycling.
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United States Auto Club (USAC)'s revenues were less than $25M in 2024. Caretta Research has split United States Auto Club (USAC)'s revenue into 2 different product categories, the largest of which is motorsports. For full access to United States Auto Club (USAC)'s revenue breakdown subscribe to Caretta Portal.
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United States Auto Club (USAC) sells broadcasting rights of its 4 motorsports competitions to 3 companies globally, covering 2 countries. United States Auto Club (USAC)'s rights holders include YouTube.
Example Sports Rights Customers
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