United States Auto Club, also known as USAC, is a privately owned entity headquartered in the US. Founded in 1956, the organization employs approximately 50 individuals and reported $13.9M in revenue as of 2023, operating as a tier 3 media tech buyer. The company functions as a sanctioning body for auto racing in the United States, having previously sanctioned the United States National Championship from 1956 to 1979, and the Indianapolis 500 from 1956 to 1997. Currently, USAC serves as the sanctioning body for various racing series, including the Silver Crown Series, National Sprint Car Series, National Midget Series, Ignite Ethanol Fuel Series, 25 Midget Series, and Traxxas TORC Series.

Revenue

Founded

1956

Headcount

47

Headquarters

United States

Primary Segment

Motorsports and cycling

Ownership

Privately Owned

News Summary:

United States Auto Club (USAC) opened driver registration on June 15, 2026, for the eighth BC39 Presented by Avanti Windows & Doors, scheduled for June 30-July 1, 2026, at The Dirt Track at Indianapolis Motor Speedway (IMS), allowing teams to file entries and purchase grandstand tickets, pit, and parking passes online. Previously, on May 18, 2026, USAC announced that NHRA Top Fuel world champion Doug Kalitta would serve as grand marshal for the 56th Tony Hulman Classic, featuring the USAC Amsoil Sprint Car National Championship at Indiana’s Terre Haute Action Track on May 20, 2026, marking 30 years since his 1996 victory in the event. Earlier, on May 16, 2026, Kyle Cummins secured a $12,000 victory in his 17th career Eldora USAC AMSOIL National Sprint Car feature start during the #LetsRaceTwo Presented by LGMG opener in Rossburg, Ohio, conquering the half-mile dirt oval where he had previously struggled.

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United States Auto Club (USAC) offers 5 products in the media and telecoms services and sports industries. United States Auto Club (USAC)'s product portfolio comprises of media and TV services and motorsports and cycling.
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United States Auto Club (USAC)'s revenues were less than $25M in 2024. Caretta Research has split United States Auto Club (USAC)'s revenue into 2 different product categories, the largest of which is motorsports. For full access to United States Auto Club (USAC)'s revenue breakdown subscribe to Caretta Portal.
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United States Auto Club (USAC) sells broadcasting rights of its 4 motorsports competitions to 3 companies globally, covering 2 countries. United States Auto Club (USAC)'s rights holders include YouTube.

Example Sports Rights Customers

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