Victoria Racing Club

Victoria Racing Club

http://vrc.com.au
https://www.linkedin.com/company/victoria-racing-club/

Victoria Racing Club, also known as VRC, is a privately owned organization headquartered in Australia. Founded in 1864, the organization has approximately 270 employees and reported $145.6M in revenue as of 2025. It operates as a tier 1 media tech buyer. The company specializes in spectator sports, functioning as one of the oldest horse racing clubs in Australia. It is responsible for organizing the Melbourne Cup and operates as a member-based racing club with over 30,000 members, hosting 25 race meetings per year.

2025 Revenue

Founded

1864

Headcount

266

Headquarters

Australia

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

On August 24, 2026, Daiquiri Bay secured a spot in the Lexus Melbourne Cup by winning the Ebor Handicap (2787m) at York Racecourse for trainer Alan King and jockey Rossa Ryan. This followed Defiantly's victory in the Group 2 Prix Kergorlay (3000m) at Deauville earlier the same day, which granted it a Lexus Melbourne Cup Golden Ticket, ensuring ballot exemption for Flemington on November 3. Previously, on August 22, global music icon Robbie Williams committed to a live performance in the Mounting Yard as part of the Nine Broadcast on Lexus Melbourne Cup Day, preceding the arrival of the Lexus Melbourne Cup Trophy. An event combining racing, fashion, dining, and entertainment, the Crown Oaks Club Lunch, is slated for the Palladium at Crown as part of the Melbourne Cup Carnival. Earlier, on August 19, the Lexus Melbourne Cup trophy reached Mount Buller, marking its first visit to Victoria’s alpine country.

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Victoria Racing Club offers 4 products in the media and telecoms services and sports industries. Victoria Racing Club's product portfolio comprises of media and TV services, sports tickets, merchandise and sponsorship and riding and animal sports.

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Victoria Racing Club's revenues were less than $250M in 2025. Caretta Research has split Victoria Racing Club's revenue into 4 different product categories, the largest of which is sponsorship and merchandise. For full access to Victoria Racing Club's revenue breakdown subscribe to Caretta Portal.

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Sep

2nd

2026

01:44

Events, B2B Tag, Events and Conferences

VRC joins push to host global champions showdown as ATC makes Sydney bid – The Straight

The Australian Turf Club and the Victoria Racing Club have both thrown their hats in the ring amid growing calls for an international blockbuster featuring Ka Ying Rising, Autumn Glow and Sheza Alibi. The concept has gathered momentum after Ka Ying Rising’s trainer David Hayes and Autumn Glow’s managing owner John Messara publicly entertained the prospect of a clash between the Hong Kong sprint sensation and Australia’s reigning Horse of the Year.

Thestraight (com.au)

Sep

1st

2026

06:30

B2B Tag, Events and Conferences

101 nominations received for the 166th Lexus Melbourne Cup

The nominations include 78 locally-trained horses and 23 international entries, with representation from four countries, England, Ireland, Japan and the USA. Headlining the nominations is Half Yours, the reigning Lexus Melbourne Cup champion and Victorian Horse of the Year for father and son training duo Tony and Calvin McEvoy.

Victoria Racing Club

Aug

24th

2026

06:30

B2B Tag, Events and Conferences

Lexus Melbourne Cup Tour goes global as golden tickets are secured

Daiquiri Bay and Defiantly have delivered standout staying performances in Europe, winning the Ebor Handicap (2787m) at York Racecourse and the Group 2 Prix Kergorlay (3000m) at Deauville Racecourse, respectively. At York, Daiquiri Bay secured its spot in the race that stops a nation® for trainer Alan King and ridden to victory by Rossa Ryan.

Victoria Racing Club

Aug

24th

2026

01:21

Joseph O'Brien locks another Cup contender at Deauville

The Prix Kergorlay carried a Lexus Melbourne Cup Golden Ticket for the first time this year, guaranteeing its winner exemption from the ballot for Flemington on 3 November. Defiantly took the opportunity in emphatic fashion and, in doing so, followed a route with a distinguished recent history.

Victoria Racing Club

Aug

22nd

2026

01:03

B2B Tag, Events and Conferences

Global music icon Robbie Williams to light up Flemington on Lexus Melbourne Cup Day

Robbie will also amplify the crowd and build excitement with a special live performance in the Mounting Yard as part of the Nine Broadcast ahead of the arrival of the Lexus Melbourne Cup Trophy, just prior to the race that stops a nation®.

Victoria Racing Club

Aug

20th

2026

20:54

Events, B2B Tag, Events and Conferences

Crown Oaks Club Lunch

The Crown Oaks Club Lunch is the perfect afternoon for lunching, socialising, dressing up and dancing. Celebrate one of the most anticipated traditions of Melbourne Cup Carnival, a spectacular afternoon of racing, fashion, fine dining, and entertainment at the iconic Palladium at Crown.

Victoria Racing Club

Aug

19th

2026

01:42

B2B Tag, Events and Conferences

The Melbourne Cup meets the mountain

High above the landscape, on the summit of Mount Buller, the Lexus Melbourne Cup reached a place it has never been before — bringing the spirit, history and excitement of the race that stops a nation® into the heart of Victoria’s alpine country.

Victoria Racing Club

Aug

19th

2026

00:58

Events, B2B Tag, Marketing and Promotional Activities, Events and Conferences

Victoria Racing Club extends ‘Fancy a Gallop?’ campaign via Thinkerbell for 2026 Melbourne Cup

Victoria Racing Club, alongside its creative company Thinkerbell, has extended the successful ‘Fancy a Gallop?’ brand platform again this year as the invitation to an elevated 2026 Melbourne Cup Carnival. Positioned as both a teaser of the event and an invitation to be part of the action, Fancy a Gallop? celebrates the evolution of this year’s Melbourne Cup Carnival as an elevated cultural and sporting spectacle that spans thrilling racing, high fashion, fine dining, and world-class live entertainment.

Jul

31st

2026

06:30

B2B Tag, Events and Conferences

Sass makes Appeal in Flemington return

Sass Appeal kicks of her campaign in the VRC Membership Renewals Open (1410m) at Flemington on Saturday. A veteran of five starts, Sass Appeal was beaten on debut at Sandown before going on a four-run winning streak which culminated in victory in the Group 2 Kewney Stakes (1600m) at Flemington in March.

Victoria Racing Club

Jul

31st

2026

06:30

B2B Tag, Events and Conferences

Phar Lap: A Century On

Few athletes have captured the public imagination quite like Phar Lap. More than a champion racehorse, he became a symbol of hope during the bleakest years of the Great Depression. His victories filled grandstands while millions more followed every race through newspapers and radio broadcasts.

Victoria Racing Club

Jul

31st

2026

01:21

B2B Tag, Events and Conferences

Lexus Melbourne Cup captivates Darwin community during Top End visit

From school classrooms to community gatherings, the iconic three-handled Cup sparked curiosity, excitement and wonder as locals experienced the trophy up close, many for the very first time. For students, holding the $1 million Cup transformed a famous race they watch each November into a memory they will carry for years to come.

Victoria Racing Club

Jul

28th

2026

06:30

B2B Tag, Events and Conferences

Rockhampton embraces the magic of the People's Cup

Rockhampton Jockey Club Chief Executive David Aldridge said welcoming the Melbourne Cup to the region was a proud moment for the local racing community. "We regard ourselves as the Flemington of the North, so what better place to have the Melbourne Cup? We wanted to bring the Cup to the community of Rockhampton for people to see what it's really like, to hold it, to touch it and have their photograph with it.

Victoria Racing Club

Examples of Victoria Racing Club's suppliers include Broadcast Virtual, Dalet and Videocraft Australia.

Example Suppliers

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Victoria Racing Club sells broadcasting rights of its horse racing competitions globally.

Example Sports Rights Customers

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