Vodafone Idea, also known as Vi, is a publicly owned company headquartered in India. The company was founded in 2018, following the merger of Vodafone India and Idea Cellular, and employs approximately 30,540 individuals. It reported $5.2 billion in revenue as of 2025. Functioning as an Indian telecom operator, it specializes in providing mobile services, broadband, and passive infrastructure services. Its offerings include 2G, 3G, 4G, and 5G wireless services, alongside high-speed broadband.
On September 4, 2026, telecom operators, including Vodafone Idea, pushed back against the Telecom Regulatory Authority of India’s (Trai) proposed norms for 5G network slicing, arguing the regulator seeks to control internal network parameters rather than consumer-experienced quality of service. Earlier on September 4, Vodafone Idea (Vi) introduced a refreshed brand identity, updating its logo by transforming its existing visual particle into a three-dimensional sphere repositioned at the top. This brand makeover followed the company's announcement on September 1 that actor Shah Rukh Khan would serve as the center of its new brand identity campaign, "Vi badal raha hai," as the operator seeks to address years of financial stress and subscriber losses. The company officially stated on September 3 that Khan joined as its brand ambassador as part of an exciting new chapter and a renewed sense of ambition.
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Vodafone Idea offers 5 products in the media and telecoms services industry. Vodafone Idea's product portfolio comprises of telecoms, media and TV services and consumer electronics.
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Vodafone Idea's revenues were $5.2B in 2025. Caretta Research has split Vodafone Idea's revenue into 5 different product categories, the largest of which is enterprise broadband and voice, which represents 37% of Vodafone Idea's revenue.
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