Yettel Hungary, also known as Telenor Hungary, is a privately owned company headquartered in Hungary with parent companies PPF Group and e&. Founded in 1994, the company employs approximately 1,720 individuals and reported $753.0M in revenue as of 2025, operating as a tier 1 media tech buyer. Functioning as a telecommunications provider, Yettel Hungary is the second-largest mobile operator in Hungary, serving approximately 3.1 million customers through a 100% population-coverage 4G network and a rapidly expanding 5G infrastructure. Formerly operating as Telenor Hungary for over a decade, the company rebranded to Yettel in 2022 to become a digital-first, lifestyle-oriented service provider that emphasizes simplicity and environmental sustainability. Beyond traditional mobile voice and data, Yettel offers a digital ecosystem that includes "Hipernet" home internet via fixed-wireless technology, digital TV services, and specialized business solutions, operating with green operations such as a 100% renewable-powered network and electronic device recycling programs.
PPF Group, which includes Yettel, continues to invest in advanced cybersecurity technologies across its ecosystem of telecommunications infrastructure providers, aiming to address current and emerging threats. On August 24, Yettel temporarily expanded its network capacity for the Sziget Festival, providing an additional capacity comparable to that required by the city of Szombathely. This followed Yettel Hungary's announcement on August 19 that its network handled a record 53.8 TB of mobile traffic during the 32nd Sziget Festival, a 14 percent increase compared to the previous year, with data traffic peaking on August 13. Earlier, on August 12, Yettel and its infrastructure partner Cetin upgraded the network, increasing overall capacity by 20 percent and high-speed 5G capacity on C-band frequencies by 40 percent to serve up to 80,000 simultaneous connections. Previously, on August 5, Yettel Hungary reported a sharp rise in mobile usage during the 44th Lidl Balaton Swim on August 1, noting a tenfold increase in SMS traffic, a 260 percent rise in call times, and a 30 percent increase in data traffic compared to the prior week, as 10,000 participants attended.
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Yettel Hungary offers 3 products in the media and telecoms services industry. Yettel Hungary's product portfolio comprises of media and TV services and telecoms.
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Yettel Hungary's revenues were less than $1B in 2025. Caretta Research has split Yettel Hungary's revenue into 3 different product categories, the largest of which is mobile services. For full access to Yettel Hungary's revenue breakdown subscribe to Caretta Portal.
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