84.51 (Kroger Precision Marketing)

84.51 (Kroger Precision Marketing)

http://www.8451.com
https://www.linkedin.com/company/84-51/

84.51˚ (Kroger Precision Marketing) is an American privately held retail data science, insights, and media company headquartered in the United States. It was founded in 2015 and has a workforce of approximately 1,420 employees. The company specializes in providing marketing, customer experience (CX), and publishing technology solutions to businesses.

Revenue

Founded

2015

Headcount

1,417

Headquarters

US

Primary Segment

Business Consulting and Services

Ownership

Privately Owned

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84.51 (Kroger Precision Marketing) offers products in the ad tech industry. 84.51 (Kroger Precision Marketing)'s product portfolio comprises of marketer and agency technology.

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Dec

20th

2024

23:43

Sparking meaningful change in 2024

At 84.51°, we believe in doing good, not just talking about it. In 2024, our associates turned their skills into solutions, supporting local charities and creating meaningful impact across communities. From innovative problem-solving to targeted giving, we're proving that data science and compassion can go hand in hand.

Dec

18th

2024

23:29

Caretta Research_Monitor Company

5 food-at-home trends to watch

The food-at-home category is witnessing significant growth as consumers increasingly opt for home-cooked meals to economize and enhance their well-being. This shift is influenced by economic conditions, technological advancements and consumer preferences. As we look towards 2025, several trends are reshaping home cooking and dining.

Dec

18th

2024

23:29

Top insights for CPGs from 2024’s most-read blogs

In 2024, CPG brand marketers concentrated on creating engaging moments that inspire shoppers to fill their carts. This focus is evident in our most-read blogs for the year (as of December 9) which covered essential topics such as shopper trends, omnichannel insights, innovative media strategies and more.

Dec

18th

2024

06:11

Regulatory and Legal

Food Navigator: Persistent inflation will shape where and what groceries consumers buy in 2025

Listen Consumer frustration and fear about their finances likely will continue to color their shopping behavior in the new year after the latest Consumer Price Index data released last week revealed prices – including for groceries – picked back up in November and progress towards the US central bank’s 2% inflation target appears to have stalled.

Dec

17th

2024

23:21

Caretta Research_Monitor Company

Frozen meets fresh in this grocery shopping trend

Frozen and fresh foods may be at opposite ends of the spectrum, but shopping patterns reveal that they are frequently purchased together. This suggests a preference for balanced meal planning that combines the ease of frozen items with the flavors of fresh ingredients.

Dec

17th

2024

20:17

EMarketer: While grocery inflation has slowed, it continues to weigh on shoppers’ purchase decisions

The situation: Even as grocery prices have normalized over the past year— prices were up just 1.1% YoY in October— 58% of US households in November were “extremely concerned” about inflation , per 84.51°, a retail data company under The Kroger Co. The fact that nearly 3 in 5 US households continue to have inflation on their mind—despite it being at the second-lowest level in the past two years—is a clear sign that high prices continue to weigh on consumers at the grocery store and beyond.

Dec

17th

2024

20:17

Abasto: How Shopping Trends Shaped Consumer Habits in 2024

In 2024, shopper trends reflected the challenges of a volatile economy as consumers prioritized budget-friendly strategies. According to 84.51°’s 2024 Year in Review report , shoppers adopted a “value mindset,” actively seeking sales, deals, and coupons to maximize savings.

Dec

17th

2024

20:17

Cost Cutting, ESG

Food Industry Executive: Grocery Shopping in 2024: Cost-Saving Strategies Persist as Consumers Seek Healthy, Sustainable Food

Despite easing inflation concerns, consumers are still looking for ways to stretch their dollar at the grocery store, according to the 84.51° Consumer Digest 2024 Year in Review . The percentage of households that are extremely worried about inflation decreased from a peak of 73% in June 2022 to 58% in November 2024.

Dec

12th

2024

22:46

ESG, Artificial Intelligence

A year of balancing wallet and wellness: What brands can learn

In 2024, consumers were focused on both financial stability and health. While concern over inflation has leveled out over the past two years, consumers were still feeling financial strain. The 84.51° Consumer Digest 2024 Year in Review reveals how shoppers sought sales, deals and budget-stretching opportunities as well as innovative products that offered nutritional benefits and other insights.

Dec

12th

2024

22:46

How does retail media enhance product launches and seasonal promotions?

Imagine being able to reach your customers at every touchpoint, whether they're browsing online, walking through a store, watching videos or engaging with your brand on social media—this is the power of retail media. Retail media enhances key marketing campaigns such as product launches and seasonal promotions by delivering timely and relevant across multiple channels, including ecommerce sites, display, audio, video and social media.

Dec

11th

2024

22:41

Turn the post-holiday slump into ecommerce success

As the year-end festivities fade and winter sets in, retailers and brands brace for the inevitable slump. Historically, retail sales decline after the holiday season. While grocery retail is less affected than categories like clothing and toys, it still experiences a downturn due to recuperating personal finances and reluctance to venture out in unpleasant weather conditions.

Dec

9th

2024

19:45

Partnerships and Alliances, Caretta Research_Monitor Company

Ad Age: 8 of 2024’s best retail media strategies

From improving measurement to empowering creators and partnering prolifically, retail media operations became more sophisticated. Retail media growth may be slowing a bit, but it’s still projected by Emarketer to reach nearly a quarter of all U.S. media spending by 2028, up from 14% this year.

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