Ad Alliance is a privately owned company headquartered in Germany, with approximately 390 employees. Its parent company is RTL AdAlliance. It specializes in Broadcast Media Production and Distribution. Functioning as a cross-media advertising sales house, the company serves as a marketing partner for a portfolio of television, digital, print, and audio media brands. Formed as a joint venture involving RTL Deutschland and Gruner + Jahr, and including partners like Warner Bros. Discovery, Ad Alliance manages the commercial inventory of brands such as RTL, VOX, n-tv, Stern, Brigitte, and GEO. It serves as a comprehensive solution provider for advertisers, offering integrated marketing solutions that span linear TV, streaming services like RTL+ and HBO Max, digital display, and print magazines. The company combines extensive reach with data-driven targeting and brand storytelling.
