Ad Alliance, a privately owned company headquartered in the Netherlands and a subsidiary of RTL AdAlliance, was founded in 2020 and operates with approximately 110 employees. The company specializes in broadcast media production and distribution, reaching a significant portion of the Dutch audience through its network of TV channels, online video, streaming platforms, and influencers. Ad Alliance collaborates with media agencies, advertisers, and content partners within the Netherlands, leveraging its network and advertising capabilities to provide solutions for communication objectives, focusing on brandsafe content.