Adlook, a privately owned Polish media technology company founded in 2022, employs approximately 60 people. Specializing in real-time bidding (RTB) and programmatic advertising, Adlook focuses on upper-funnel solutions and claims to minimize wasted ad spend. Its primary offering, Adlook Smart, is an AI-driven demand-side platform (DSP) designed for brand growth. The company reported approximately $10 million in revenue in 2023.
Adlook released a study on 1325 US participants, revealing discrepancies between assumed and actual audience composition when using socio-demographic targeting in digital advertising. The study examined the reliability of grouping audiences based on social and demographic traits. Separately, Adlook implemented operational structure changes to support global expansion, improve customer support, and increase operational efficiency. A different campaign focused on video content creation for Paypo, aiming to reach diverse audiences and improve key performance metrics such as attention, viewability, reach, and video completion rate. Finally, Adlook highlighted the importance of using a verified allowlist for ad campaigns to ensure ad dollars are spent effectively and brands appear in appropriate locations.
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