Adlook

Adlook

http://www.adlook.com
https://www.linkedin.com/company/adlookco/

Adlook, a privately owned company headquartered in Poland, was founded in 2022 and employs approximately 60 individuals. The company specializes in RTB and programmatic advertising, functioning as a global media tech company providing upper-funnel solutions and specializing in zero-ad waste strategies. Its product, Adlook Smart, is an AI-powered upper-funnel DSP designed to support media performance and brand growth.

2024 Revenue

Founded

2022

Headcount

197

Headquarters

Poland

Primary Segment

RTB and programmatic

Ownership

Privately Owned

Deployments

1

News Summary:

On September 28, 2026, Adlook highlighted a measurement blind spot in digital advertising, noting that sophisticated adtech systems often prioritize easily measurable consumers over truly high-value ones, despite the industry's advanced identification and attribution capabilities. Previously, on August 5, 2026, Mateusz Jędrocha, Adlook's Chief Product Officer, argued that Connected TV (CTV) transparency issues regarding ad content disclosure result from publishers' commercial choices, not technical limitations, and advised buyers to demand specific signals from CTV platforms. Earlier in July, on July 27, 2026, the company discussed luxury audience targeting, examining the premise that high-net-worth individuals leave identifiable digital footprints for marketers. This followed a July 9, 2026, report detailing how Adlook's platform enabled the Jeżyki campaign to achieve 88.5% video viewability and 82.1% display viewability, surpassing market benchmarks and boosting brand lift by 24.4%. Earlier that month, on July 1, 2026, Adlook observed discussions at Cannes Lions 2026 focusing on redefining value across the open web beyond AI, emphasizing improvements in inventory quality, data collaboration, and creating value through trusted audiences.

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Adlook offers products in the ad tech and services industry. Adlook's product portfolio comprises of RTB and programmatic.

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Adlook's revenues were less than $50M in 2024. All the revenue comes from demand side platform (DSP).

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Oct

14th

2026

06:30

Marketing and Promotional Activities

In-app advertising that follows the moment

Open any app, and there is a use case behind it. Be it a conscious one, such as planning a trip, logging a workout, checking match scores, or building a shopping list. Sometimes less conscious, like killing boredom, escaping an awkward situation, or getting a dopamine boost.

Sep

28th

2026

11:40

B2B Tag, Marketing and Promotional Activities

The Measurement Blind Spot Costing Advertisers High-Value Consumers

A consumer does not become more valuable because an advertiser can measure them more easily. Yet much of digital advertising still operates as though they do. The adtech industry has built increasingly sophisticated systems around identification, attribution, and deterministic signals, making it easier to connect media exposure with outcomes and giving advertisers greater confidence in where their money is going.

Streaming Media

Aug

5th

2026

07:26

Marketing and Promotional Activities

CTV Doesn’t Have a Measurement Problem, It Has a Disclosure Problem

Transparency remains a major sticking point in CTV, with buyers regularly failing to receive information on the content their ads ran against. But rather than being a technical challenge, Mateusz Jędrocha, Chief Product Officer at Adlook, argues that this opacity is the result of a commercial choice by publishers, and outlines the types of signals the buy-side should demand from CTV platforms.

Jul

27th

2026

06:30

Emerging Tech, B2B Tag, Marketing and Promotional Activities

Luxury Audience Targeting Beyond Digital Identity

There is a familiar story luxury marketers tell themselves: that a high-net-worth audience is a high-signal audience. That people with money leave digital footprints – purchases, subscriptions, location data, app behavior – and that those footprints can be read, segmented, and bid on like any other audience.

Jul

9th

2026

05:51

How Jeżyki Boosted Brand Lift by 24.4% with Adlook

The campaign overdelivered on every front, beating market benchmarks across viewability, attention and video completion – and proving the link between attention and real brand impact. Viewability was a standout. Video viewability reached 88.5% (vs. an 82% benchmark) and display viewability 82.1% (vs.

Jul

1st

2026

01:00

Events, Emerging Tech

Cannes Lions 2026: Publishers Look Beyond AI To Redefine Value Across The Open Web

For publishers, this year’s Cannes Lions marked a turning point in how the industry defines value. Conversations increasingly centred on the foundations of a stronger open web, from improving inventory quality and strengthening data collaboration to finding new ways of creating value through trusted audiences and richer media experiences.

Jun

30th

2026

01:00

Retail Media Gave CPG the Signal It Wanted – At a Cost

Retail media is having the easiest argument of any channel in a decade. Global spend reached roughly $174 billion in 2025, around 15% of all digital advertising, and it is still growing faster than 17% a year, according to eMarketer and WPP GroupM.

Jun

27th

2026

11:18

Most back-to-school ad spend lands too late, Adlook data shows

Adlook this week published a media planning guide arguing that the standard back-to-school advertising calendar is structurally misaligned with the actual purchase decision window - and that nearly half of all purchases in the category are made by buyers who fall completely outside conventional household targeting models.

Jun

25th

2026

11:03

Back-to-school buying shaped weeks before checkout

Adlook has published US research on Back-to-School shopping suggesting many purchase decisions are made before peak campaign activity begins. The findings indicate that children and gift-buyers play a larger role in purchases than many marketers assume.

Jun

22nd

2026

01:00

From Impressions to Impact

We’re publishing a new whitepaper today, written by our CRO Luca Filardo and CPO Mateusz Jędrocha. It’s about a problem most programmatic campaigns quietly have: media metrics never get translated into the language the business actually runs on.

Jun

2nd

2026

01:00

CTV reaches $38 billion – but most brands are still flying blind

This is what creates the mess. IAB data shows that fragmentation ranked as the number one challenge CTV advertisers want providers to address in 2026 – ahead of measurement inconsistency, fraud, and ad placement transparency.7 Nearly all advertisers say they see value in managing CTV through a single platform – and yet the market continues to push in the opposite direction.8 Why? Because more fragmentation is good for the platforms.

May

13th

2026

01:00

World Cup Audience Behavior 2026

Every four years, the World Cup creates one of the most powerful shared media moments on the planet. For advertisers, the instinct is straightforward: reach as many people as possible, as often as possible, for as long as the tournament runs.

Adlook has customers like PepsiCo. Adlook has partners like Google.

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