Adlook, a privately owned Polish media technology company founded in 2022, employs approximately 60 people. Specializing in real-time bidding (RTB) and programmatic advertising, Adlook focuses on upper-funnel solutions and claims to minimize wasted ad spend. Its primary offering, Adlook Smart, is an AI-driven demand-side platform (DSP) designed for brand growth. The company reported approximately $10 million in revenue in 2023.
Adlook designed a marketing campaign for Haleon, aiming to reach individuals experiencing back pain, particularly during work hours, and promote Voltaren capsules as a convenient solution. On an unspecified date, Adlook received the “Best ID-less Marketing Platform” award in the 8th annual MarTech Breakthrough Awards program. This award recognizes innovative companies in the marketing, sales, and advertising technology industry. Anna Jankowska, Executive VP of Global Partnerships at RTB House and Adlook, was also mentioned in a separate article discussing business partnerships and leadership.
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