Adlook is a privately owned company headquartered in Poland. Founded in 2022, it operates with approximately 60 employees. The company functions as a global media tech provider, offering upper-funnel solutions with a specialization in zero-ad waste strategies. Its product, Adlook Smart, is an AI-powered upper-funnel Demand-Side Platform (DSP).
On July 9, 2026, a campaign for Jeżyki executed by Adlook boosted brand lift by 24.4%, surpassing market benchmarks with 88.5% video viewability and 82.1% display viewability, thereby demonstrating a link between attention and real brand impact. Earlier in July, publishers at Cannes Lions 2026 shifted focus to redefining value across the open web, emphasizing improved inventory quality, stronger data collaboration, and creating value through trusted audiences and richer media experiences. In late June, global retail media spend reached an estimated $174 billion in 2025, accounting for approximately 15% of all digital advertising and growing over 17% annually, according to eMarketer and WPP GroupM. This followed Adlook's publication of a media planning guide on June 27, 2026, arguing that the standard back-to-school advertising calendar is misaligned with actual purchase decisions, with nearly half of all purchases in the category made by buyers who fall outside conventional household targeting models. Adlook's US research published on June 25, 2026, had previously indicated that many back-to-school purchase decisions are made before peak campaign activity, and that children and gift-buyers play a larger role in purchases than many marketers assume.
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