Adlook, a privately owned company headquartered in Poland, was founded in 2022 and employs approximately 60 individuals. The company specializes in RTB and programmatic advertising, functioning as a global media tech company providing upper-funnel solutions and specializing in zero-ad waste strategies. Its product, Adlook Smart, is an AI-powered upper-funnel DSP designed to support media performance and brand growth.
On August 5, 2026, Mateusz Jędrocha, Chief Product Officer at Adlook, asserted that transparency issues in Connected TV (CTV) measurement result from commercial choices by publishers, not technical challenges, advising buyers to demand specific signals from CTV platforms regarding ad content. Previously, on July 27, Adlook explored luxury audience targeting strategies, noting marketers often track digital footprints like purchases and location data for audience segmentation. Earlier in July, specifically on July 9, Adlook executed a campaign for Jeżyki that achieved a 24.4% brand lift. The campaign surpassed market benchmarks, with video viewability reaching 88.5% against an 82% benchmark, and display viewability at 82.1%. This success followed Adlook's commentary on Cannes Lions 2026 on July 1, where the company observed industry discussions focused on redefining value for a stronger open web through improved inventory quality and data collaboration. On June 30, Adlook also highlighted the growth of retail media, noting its global spend reached approximately $174 billion in 2025, accounting for about 15% of all digital advertising and growing over 17% annually.
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