Beeswax

Beeswax

http://www.beeswax.com
https://www.linkedin.com/company/beeswaxio/

Beeswax is a privately owned company headquartered in the US. Founded in 2014 and operating with approximately 50 employees, Beeswax was acquired in 2021 by Comcast's FreeWheel. The company reported $4.5M in revenue as of 2024. Specializing in RTB and programmatic solutions, Beeswax functions as a SaaS programmatic advertising company, offering a demand-side platform (DSP) and a Bidder-as-a-Service™ (Baas) customizable bidding stack.

2024 Revenue

Founded

2014

Headcount

41

Headquarters

US

Primary Segment

RTB and programmatic

Ownership

Privately Owned

Deployments

1

News Summary:

N/A

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Beeswax offers 2 products in the ad tech and services industry. Beeswax's product portfolio comprises of marketer and agency technology and RTB and programmatic.

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Beeswax's revenues were less than $10M in 2024. Caretta Research has split Beeswax's revenue into 2 different product categories, the largest of which is demand side platform (DSP). For full access to Beeswax's revenue breakdown subscribe to Caretta Portal.

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Feb

23rd

2026

20:30

Woolworths’ Alan Jenner Joins Comcast’s FreeWheel

Woolworth’s programmatic lead Alan Jenner has been appointed director of platform partnerships (ANZ) at Comcast’s adtech platform FreeWheel. Freewheel connects advertisers with premium streaming and CTV content, offering tools in the buy, sell and inventory management.

Feb

20th

2026

04:40

Artificial Intelligence

FreeWheel MediaTalks Podcast – Episode 4.05

Join Emmanuel Josserand, Senior Director, Agency, Brand and Industry Relations at FreeWheel, as he speaks to Senior Media Executives from both the buy and sell-side to explore the challenges and opportunities that the media industry is experiencing today.

Feb

9th

2026

08:00

Artificial Intelligence, B2B Tag

Beyond the Hype: How Real Is Agentic AI In Advertising?

From time to time, Marketecture invites guest authors to weigh in with their unique insights on the media, marketing, and ad tech spaces. Today’s guest author, Karsten Weide, Principal and Chief Analyst at W Media Research, digs deep into the latest agentic AI news and gives a frank assessment of the current state of implementation and what the future could hold.

Feb

3rd

2026

08:30

The Right Way to Use IPs for Targeting

Imagine sending a birthday gift to someone based on a home address that you’re only 13% sure is accurate or an email address that you’re only 16% sure is correct.1 Chances are the gift ends up at the wrong house or email address.

Jan

28th

2026

19:12

Comcast’s Karen Babcock: AI Can Transform Ads From ‘Interruption’ to ‘Compliment’ of Content – Beet.TV

LAS VEGAS — Artificial intelligence can reshape advertising from disruptive interruption to emotional complement by matching ad tone to surrounding content, preventing jarring transitions that produce negative attention as opposed to the good kind. “Let’s say someone was watching Good Will Hunting.

Jan

27th

2026

13:00

Key Takeaways from Our Second Connected TV (CTV) Workshop in London

Building on the momentum from our first CTV workshop in Brussels, we hosted our second Connected TV (CTV) Workshop in London, kindly hosted by FreeWheel. The workshop brought together representatives from Amazon Ads, EGTA, FreeWheel, IAB UK, MFE, RTE, and Samsung Ads to continue sell-side industry discussions around CTV value, measurement, and standardisation.

Jan

26th

2026

23:31

Emerging Tech, B2B Tag

Programmatic advertising on TV is set to increase this year

Per Comcast, the number of advertisers running programmatic TV ads increased 14% in the first half of 2025, compared with 2024. Meanwhile, ad views from new advertisers rose 29% in the same period. Exact figures were not specified.

Jan

26th

2026

23:30

Artificial Intelligence, B2B Tag

Despite widespread AI adoption, 61% of advertisers haven’t seen meaningful results

The news: While advertisers are turning to AI to streamline the campaign creation process, the majority are not feeling the technology’s impact, per a FreeWheel survey of marketers and agencies cited in Comcast’s 2026 Advertising Report.

Jan

26th

2026

19:34

Artificial Intelligence, B2B Tag

Agentic Dawn: How AI Agents Will Automate Programmatic Ads in 2026

Programmatic advertising stands at the threshold of a seismic shift as generative AI seizes control of core functions in 2026, paving the way for agentic systems to orchestrate entire campaigns autonomously. eMarketer forecasts that next year will signal “the beginning of the end for manual programmatic buying” as GenAI becomes the industry standard, with agentic AI close behind to handle end-to-end workflows.

Jan

26th

2026

18:30

Streaming Ad Market Matures as Programmatic, AI, Contextual Targeting Accelerate: FreeWheel’s Kathy Argyriou – Beet.TV

The U.S. streaming advertising market reached a turning point in 2025 as a surge of ad-supported inventory reshaped pricing, buying strategies and definitions of premium television, says Kathy Argyriou, head of publisher sales at FreeWheel, a unit of Comcast.

Jan

26th

2026

07:30

FAST is Redefining Premium TV

Free ad-supported streaming TV (FAST) has moved well beyond its early days and has now established itself as a cornerstone of the premium video ecosystem. Offering the same lean-back, high-quality experience as traditional TV without the subscription fees, FAST has become a core component of how audiences consume TV – and a powerful tool for advertisers to reach engaged viewers at scale.

Jan

21st

2026

12:39

Partnerships and Alliances, Artificial Intelligence, B2B Tag

AI Is Turning Static TV Ad Packages Into Real

LAS VEGAS – For years, buying premium video advertising meant navigating a maze of separate workflows, incompatible systems, and manual processes that kept linear television and streaming in distinct silos. But that fragmentation is now collapsing under the weight of artificial intelligence, which is reshaping how advertisers access and activate across the entire video landscape.

Beeswax has customers like Legendary Entertainment.

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