Beeswax

Beeswax

http://www.beeswax.com
https://www.linkedin.com/company/beeswaxio/

Beeswax, acquired in 2021 by Comcast's FreeWheel, is headquartered in the US. Founded in 2014, the company employs approximately 50 individuals and reported $4.5M in revenue as of 2024. The company specializes in RTB and programmatic solutions, functioning as a SaaS programmatic advertising provider offering a DSP and a Bidder-as-a-Service™ (Baas) customizable bidding stack.

2024 Revenue

Founded

2014

Headcount

41

Headquarters

US

Primary Segment

RTB and programmatic

Ownership

Privately Owned

Deployments

1

News Summary:

N/A

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Beeswax offers 2 products in the ad tech and services industry. Beeswax's product portfolio comprises of marketer and agency technology and RTB and programmatic.

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Beeswax's revenues were less than $10M in 2024. Caretta Research has split Beeswax's revenue into 2 different product categories, the largest of which is demand side platform (DSP). For full access to Beeswax's revenue breakdown subscribe to Caretta Portal.

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Apr

1st

2026

12:06

Improving Incremental Reach With ID-Based Advertising Strategies

A major e-commerce retailer set out to better engage niche audiences. While impressions were being delivered at scale, many were missing the intended targets, and key consumer segments were being overlooked. To address this challenge, FreeWheel applied an advanced identifier package layered with first-party audience data to optimize reach efficiency.

Mar

26th

2026

04:40

CTV now delivers half of Europe’s premium video ad views

The latest Video Marketplace Report (VMR) published by FreeWheel, has highlighted the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content. The data set used for this report is one of the largest available on the usage and monetisation of professional, rights-managed ad-supported video content worldwide and is based on aggregated advertising data collected through the FreeWheel platform.

Mar

24th

2026

10:30

Emerging Tech, B2B Tag

Unlocking the Value of Programmatic Pause Ads: Why Standardization Matters

In an industry obsessed with capturing attention, publishers may be underutilizing one of the most valuable moments in the streaming experience: the pause. As competition for viewer attention intensifies, this simple viewer action reveals a powerful opportunity that has long been hiding in plain sight.

Mar

22nd

2026

16:59

Emerging Tech, B2B Tag

The privacy pub test: Nine, WPP Media & FreeWheel on adTech

The Australian AdTech landscape stands at a critical juncture. We boast one of the most advanced programmatic ecosystems in the world, particularly within connected television (CTV). However, this reliance on the open internet also brings forth certain systemic challenges.

Mar

22nd

2026

16:59

Emerging Tech, B2B Tag

The privacy pub test: Nine, WPP & FreeWheel on adTech evolution

The Australian AdTech landscape stands at a critical juncture. We boast one of the most advanced programmatic ecosystems in the world, particularly within connected television (CTV). However, this reliance on the open internet also brings forth certain systemic challenges.

Mar

20th

2026

07:45

Artificial Intelligence, B2B Tag

How FreeWheel’s Open Foundation Is Enabling Its Partners to Build Differentiated AI Capabilities

Agentic AI is transforming how premium video is being bought and sold, bringing more intelligence and automation than ever before. And FreeWheel’s Model Context Protocol (MCP) server is providing a secure foundation that allows partners to build differentiated AI capabilities while driving innovation across the streaming advertising ecosystem.

Mar

18th

2026

07:53

Partnerships and Alliances, Emerging Tech, B2B Tag

FreeWheel Integrates Tunnl Audiences to Accelerate Political and Public Affairs Targeting Across CTV for 2026 Campaigns

FreeWheel, the leading global technology platform for the streaming advertising ecosystem, announced a direct integration with Tunnl, giving political and issues-based advertisers streamlined access to Tunnl’s syndicated audiences within FreeWheel buying workflows across premium CTV. “As campaigns and issues-focused organizations head toward the 2026 midterms, speed and flexibility are key,” said Michelle Eule, Executive Director, Data and Measurement Partnerships at FreeWheel.

Mar

18th

2026

06:30

Partnerships and Alliances, Emerging Tech, B2B Tag

Integration with Tunnl

In adding latest data partner to its platform, FreeWheel cements position as a one-stop shop for political buyers targeting audiences with precision at scale and a streamlined process from strategy to activation. FreeWheel, the leading global technology platform for the streaming advertising ecosystem, today announced a direct integration with Tunnl, giving political and issues-based advertisers streamlined access to Tunnl’s syndicated audiences within FreeWheel buying workflows across premium CTV.

Mar

16th

2026

15:33

Partnerships and Alliances, Artificial Intelligence, B2B Tag

focused repositioning, Freewheel partnership – RetailWit

The independent agency is piloting an AI agent infrastructure from Freewheel designed to streamline premium video transactions. View Original Article

Mar

16th

2026

05:30

Business Expansion, Partnerships and Alliances, Artificial Intelligence, B2B Tag

PMG eyes expansion with AI-focused repositioning, Freewheel partnership

Dive Brief: PMG is piloting a new artificial intelligence agent infrastructure from Comcast technology platform FreeWheel that is designed to streamline premium video transactions, according to a press release . The infrastructure, which is powered by a suite of intelligence tools and FreeWheel’s Model Context Protocol server, embeds AI within premium video transactions to help buyers optimize performance in real time and automate workflows.

Mar

15th

2026

18:30

Emerging Tech, B2B Tag

FreeWheel’s Alex Ibarguen: CTV Fragmentation Is ‘Very Much an Identity Problem’ – Beet.TV

Connected TV’s fragmentation challenges extend beyond inventory distribution to fundamental identity resolution issues that erode audience fidelity as buyers extend campaigns across multiple activation endpoints. “The fragmentation problem in CTV is real, but we as an industry often talk about it as an inventory problem, but it’s very much an identity problem as well,” Alex Ibarguen, director, platform sales, independent & political agencies at FreeWheel, told Beet.TV contributor David Kaplan.

Mar

14th

2026

20:37

Partnerships and Alliances, New Offerings, Artificial Intelligence

FreeWheel plugs an MCP server into premium video ad deals, pilots with PMG

FreeWheel this week launched an AI agent infrastructure for the streaming advertising market, built around a new Model Context Protocol (MCP) server and a suite of what the company calls Intelligence tools. The announcement, made on March 11, 2026, positions FreeWheel - a Comcast company - as one of the first premium video ad technology platforms to embed AI agents directly into the transactional layer of its platform, rather than layering them on top as a separate interface.

Beeswax has customers like Legendary Entertainment.

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