Beeswax

Beeswax

http://www.beeswax.com
https://www.linkedin.com/company/beeswaxio/

Beeswax, a privately owned company with US headquarters, operates as a subsidiary of FreeWheel. Founded in 2014, the company has approximately 50 employees and reported $4.5M in revenue as of 2024. It functions as a SaaS programmatic advertising company, offering a Demand-Side Platform (DSP) and a Bidder-as-a-Service™ (Baas) customizable bidding stack for RTB and programmatic advertising.

2024 Revenue

Founded

2014

Headcount

41

Headquarters

United States

Primary Segment

RTB and programmatic

Ownership

Privately Owned

Deployments

1

News Summary:

N/A

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Beeswax offers 2 products in the ad tech and services industry. Beeswax's product portfolio comprises of marketer and agency technology and RTB and programmatic.

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Beeswax's revenues were less than $10M in 2024. Caretta Research has split Beeswax's revenue into 2 different product categories, the largest of which is demand side platform (DSP). For full access to Beeswax's revenue breakdown subscribe to Caretta Portal.

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Jul

7th

2026

02:31

Partner Spotlight: Q&A with Channel 4

Both broadcasters and advertisers alike are navigating increased fragmentation, rising expectations around transparency and performance, and a growing need for flexible buying pathways. Against this backdrop, Channel 4’s integration with FreeWheel Buyer Cloud represents an important step forward – bringing together premium broadcaster inventory with more streamlined, data-driven programmatic access.

Jun

30th

2026

09:00

Emerging Tech, B2B Tag

Programmatic Linear TV Drives Measurable Outcomes for dentsu

The ultimate goal for advertising has always been to deliver the right message to the right person at the right time. Traditional linear TV has long excelled at this due to its scale and ability to bring brands into shared, high-impact moments.

Jun

25th

2026

07:10

Emerging Tech, Partnerships and Alliances, B2B Tag

DanAds Featured in FreeWheel Partner Spotlight on the Future of AI

DanAds Co-founder and CCO, Peo Persson, was recently featured in a Partner Spotlight interview on the FreeWheel blog, sharing how DanAds integration with FreeWheel Partner Portal is helping publishers move beyond legacy ad-sales models and what comes next.■

Jun

24th

2026

15:07

Emerging Tech, Partnerships and Alliances, B2B Tag

Channel 4 signs five ad-tech deals for programmatic access

Channel 4 has signed five ad-tech partnerships to expand access to its premium advertising inventory, adding Amazon Ads, FreeWheel, Hawk, PubMatic and Yahoo DSP to its programmatic sales network. The deals open Channel 4's video-on-demand ad inventory to more buying platforms, giving advertisers more ways to buy campaigns around its programming.

Jun

24th

2026

11:22

Partner Spotlight: Q&A with Swivel

We’re continuing to showcase how inaugural Partner Portal members are using the hub to bring their capabilities to market. In this discussion, Tom St. John, Executive Director, Strategic Partnerships at FreeWheel and Frans Vermeulen, President at Swivel explored how the integration helps publishers tap into AI-powered tools to automate and optimize operations at scale.

Jun

23rd

2026

09:00

Emerging Tech, Artificial Intelligence, B2B Tag

Agentic AI Workflows and the Future of Streaming Ad Tech

AI is bringing a new coordination layer to ad tech that is impacting every area of the streaming monetization workflow, including executing transactions, preparing inventory, understanding audience, and improving campaigns and measurement. Media planning is moving from static spreadsheets to living systems.

Streaming Media

Jun

22nd

2026

12:57

Partnerships and Alliances, B2B Tag

Channel 4 opens VOD inventory to five DSPs in a programmatic first

Channel 4 today announced a set of five programmatic deals that open its video-on-demand ad inventory to a new tier of global buying platforms. According to Channel 4, the broadcaster has signed partnerships with Amazon Ads, FreeWheel, Hawk (an Azerion company), PubMatic, and Yahoo DSP - a move designed to make its streaming inventory accessible to media buyers regardless of which demand-side platform they use.

Jun

22nd

2026

02:23

Emerging Tech, Partnerships and Alliances

Channel 4 expands adtech offer with five new partnerships

Channel 4 today announced a series of deals that see its VOD-ad-inventory become available across five new major buying platforms. These new global partnerships with Amazon Ads, FreeWheel, Hawk (an Azerion company), PubMatic, and Yahoo DSP bring Channel 4 inventory to media advertising buyers and mark a new milestone in Channel 4’s advertiser accessibility strategy.

Jun

21st

2026

10:25

Partnerships and Alliances, New Offerings, Emerging Tech, Big Data/Analytics, B2B Tag

Amazon's retail signals now optimize streaming TV ad deals through FreeWheel

Amazon Publisher Cloud on June 19, 2026 introduced Outcome Optimizer, a new capability that applies Amazon's shopping, browsing, and streaming signals to programmatic guaranteed deals running inside FreeWheel's ad server - giving streaming TV publishers a mechanism for demonstrating measurable advertiser outcomes without modifying existing workflows.

Jun

18th

2026

08:30

Moving the Industry Forward: Three Trends Connecting Buyers and Sellers

Streaming has solidified its position at the center of premium video advertising. In the last year alone, multiscreen TV ad views across the US and EUR rose by +11%, with that growth expected to continue as more viewers flock to lower or no-cost ad-supported platforms.

Jun

18th

2026

08:00

Emerging Tech, B2B Tag

FreeWheel Curation Hub

FreeWheel Curation Hub lets you shape your CTV marketplace on your terms. This FreeWheel exclusive solution moves curation from the SSP directly onto the ad server itself, so buyers and sellers can transact directly on the same platform.

Jun

17th

2026

02:30

Not All Curation Is Equal: Key Questions European Buyers Should Be Asking

Across Europe’s fragmented media landscape – defined by diverse broadcasters, regulatory complexity, and varying levels of streaming maturity – curation has quickly evolved from a niche tactic to a strategic lever for programmatic success. As buyers navigate cross-border campaigns, varying data signals, and increased scrutiny around transparency and compliance, curated marketplaces offer the promise of greater control, efficiency, and performance.

Beeswax has customers like Legendary Entertainment.

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