Beeswax, a privately owned company with US headquarters, operates as a subsidiary of FreeWheel. Founded in 2014, the company has approximately 50 employees and reported $4.5M in revenue as of 2024. It functions as a SaaS programmatic advertising company, offering a Demand-Side Platform (DSP) and a Bidder-as-a-Service™ (Baas) customizable bidding stack for RTB and programmatic advertising.
On July 31, 2026, Comcast’s FreeWheel launched its Video Content Report, an insight tool available within FreeWheel Buyer Cloud (formerly Beeswax). This report provides TV series-level data on where ad campaigns appeared, offering buyers detailed series-level insight into post-impression delivery from premium publishers, fueled by a direct connection to FreeWheel Streaming Hub.
Beeswax offers 2 products in the ad tech and services industry. Beeswax's product portfolio comprises of marketer and agency technology and RTB and programmatic.
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Beeswax's revenues were less than $10M in 2024. Caretta Research has split Beeswax's revenue into 2 different product categories, the largest of which is demand side platform (DSP). For full access to Beeswax's revenue breakdown subscribe to Caretta Portal.
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