Beeswax, a privately held US-based company founded in 2014, provides software-as-a-service (SaaS) solutions for programmatic advertising. With a headcount of approximately 50 employees, the company's offerings include a demand-side platform (DSP) and a customizable bidding stack known as Bidder-as-a-Service™. Acquired by Comcast's FreeWheel in 2021, Beeswax's most recent annual revenue (2024) was less than $10 million.
A major U.S. publisher experienced low fill rates due to limited premium demand and inefficient programmatic connections, resulting in under-monetized inventory and limited revenue potential on (date not specified). To address these challenges, the publisher sought a new technology partner. Separately, (date not specified) a partnership between AdFusion™ and FreeWheel aimed to provide FreeWheel's Strata sTraffic platform clients with an automated distribution path for ads, improving speed and reliability. Also, (date not specified) FreeWheel and Experian partnered to enhance audience targeting for media buyers in the UK, boosting offsite retail media. Finally, (date not specified) an article discussed the shift in advertising strategies in the streaming-first world, emphasizing the importance of delivering the right message to the right audience at the right moment, and the use of innovative ad formats in streaming TV.
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