Beeswax is a privately owned company headquartered in the US. It operates under FreeWheel. Founded in 2014, with approximately 50 employees, it reported $4.5M in revenue as of 2024. The company specializes in RTB and programmatic, functioning as a SaaS programmatic advertising company. Acquired in 2021 by Comcast's FreeWheel, it offers a DSP and a Bidder-as-a-Service™ (Baas) customizable bidding stack.
Beeswax offers 2 products in the ad tech and services industry. Beeswax's product portfolio comprises of RTB and programmatic and marketer and agency technology.
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Beeswax's revenues were less than $10M in 2024. Caretta Research has split Beeswax's revenue into 2 different product categories, the largest of which is demand side platform (DSP). For full access to Beeswax's revenue breakdown subscribe to Caretta Portal.
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