ClearTrust

ClearTrust, a privately owned Indian company founded in 2020, provides ad measurement and verification services. Employing approximately 30 people, the company generated revenue of around $10 million in 2023. Its primary function is protecting publishers and media buyers from invalid traffic (IVT) and ensuring compliance with media rating guidelines. ClearTrust offers its software as a service (SaaS) solution, featuring over 100 built-in filters and transparent reporting. The company is backed by Modulor Capital and Pentathlon Ventures and utilizes a self-learning system to adapt to evolving IVT challenges.