Spider AF, founded in 2011 and headquartered in Japan, is a small company (approximately 50 employees) providing ad measurement and verification services. Its primary product is a tool designed to identify and prevent invalid clicks and conversions in online advertising, thereby mitigating ad fraud. As of 2020, the company's annual revenue was less than $1 million.
Spider AF provided information on optimizing online advertising campaigns. In 2025, the company stressed the importance of monitoring Instagram ad performance due to rising costs and evolving audience behavior. They also highlighted the issue of Amazon click fraud, where bots or competitors may drain advertising budgets without generating sales. Additionally, Spider AF discussed the significance of Impression Share in Google Ads campaigns, noting its impact on brand visibility and conversions. The company did not provide information related to Newegg or IBJ Federation.
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