Spider AF, a privately owned company headquartered in Japan, founded in 2011, employs approximately 50 individuals, and reported $1.2M in revenue as of 2023. Its main product focuses on ad measurement and verification. The company provides an ad fraud detection tool that detects, blocks, and protects web ads from invalid clicks and conversions.
Ad fraud constitutes a significant financial threat, exceeding billions of dollars and impacting key performance indicators. A large portion of digital advertising spend, estimated at nearly 20%, fails to reach genuine customers due to fraudulent activities such as bot clicks, impression stuffing, and fake leads. Google Tag Manager (GTM), while beneficial for managing marketing tags and scripts, also presents a vulnerability due to its widespread use and potential for exploitation. Client-side security monitoring helps observe and analyze script behavior within users' browsers to detect malicious activity, including data access and interactions with external systems. The convenience of GTM, while improving workflows and saving time, also makes it a target for attacks.
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