TrafficGuard, a publicly owned company headquartered in Australia, was founded in 2015 and employs approximately 80 individuals. The company reported $5.1M in revenue as of 2025. It specializes in ad measurement and verification, providing tools for ad verification and fraud prevention.
On October 5, 2026, TrafficGuard, the ad verification platform owned by Adveritas Ltd (ASX: AV1), reported that an analysis of 40,021 clicks on OpenAI's ChatGPT ads revealed invalid rates between 0.1% and 34%, depending on the advertiser. The company had stated on September 30, 2026, that four hosting and proxy networks were behind 47% of the flagged clicks. Previously, on October 1, 2026, TrafficGuard announced it completed the first independent analysis of traffic quality on OpenAI’s paid ads in ChatGPT. This analysis, conducted across 47 advertisers over three weeks, found that up to one in three clicks on some campaigns were invalid, with a significant portion originating from coordinated automated sources that became active within weeks of the channel’s launch.
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TrafficGuard offers products in the ad tech and services industry. TrafficGuard's product portfolio comprises of ad measurement and verification.
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TrafficGuard's revenues were $5.1M in 2025. All the revenue comes from fraud detection and prevention.
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