TrafficGuard, a publicly owned company headquartered in Australia, was founded in 2015 and employs approximately 80 individuals. The company reported $1.6M in revenue as of 2023. Specializing in ad measurement and verification, TrafficGuard provides tools for ad verification and fraud prevention.
On February 18, 2026, Australian digital ad verification and fraud prevention platform TrafficGuard launched its US operations, with CEO Mathew Ratty relocating to New York. The company, a flagship product of ASX-listed Adveritas Ltd, detects, mitigates, and reports on digital invalid traffic and ad fraud before it impacts advertising budgets. TrafficGuard formally expanded its New York base, noting rising levels of invalid traffic and ad fraud in the United States, which it links to increasingly automated media buying. This expansion strengthens TrafficGuard’s commitment to reducing global advertising fraud and non-genuine digital traffic, responding to U.S. marketers' demand for greater transparency, control, and performance certainty amidst an AI boom. This strategic move formalizes and accelerates TrafficGuard's existing U.S. presence to serve evolving invalid traffic and ad fraud prevention demands and support its growing channel ecosystem, a plan first announced on February 16, 2026, when Mathew Ratty's relocation to the New York office was confirmed.
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TrafficGuard offers products in the ad tech and services industry. TrafficGuard's product portfolio comprises of ad measurement and verification.
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TrafficGuard's revenues were $1.6M in 2023. All the revenue comes from fraud detection and prevention.
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