TrafficGuard, a publicly owned company headquartered in Australia, was founded in 2015 and employs approximately 80 individuals. The company reported $5.1M in revenue as of 2025. It specializes in ad measurement and verification, providing tools for ad verification and fraud prevention.
On October 1, 2026, TrafficGuard, an ad verification platform with over 150 enterprise clients including Lux Group, OnTheMarket, Singtel, and Club Med, completed the first independent analysis of traffic quality on OpenAI’s paid ads in ChatGPT. The analysis, conducted over three weeks involving 47 advertisers, revealed that up to one in three clicks on some campaigns were invalid, with a substantial share of this invalid traffic stemming from a small number of coordinated automated sources active within weeks of the channel's launch.
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TrafficGuard offers products in the ad tech and services industry. TrafficGuard's product portfolio comprises of ad measurement and verification.
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TrafficGuard's revenues were $5.1M in 2025. All the revenue comes from fraud detection and prevention.
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