TrafficGuard

TrafficGuard

http://www.trafficguard.ai
https://www.linkedin.com/company/trafficguard-hq/

TrafficGuard is an Australian ad verification and fraud prevention company founded in 2015. The company provides tools to help advertisers and publishers protect their ad campaigns from fraud, including click fraud, ad stacking, and domain spoofing. TrafficGuard's platform uses a combination of machine learning and human review to identify and block fraudulent traffic. The company has a team of over 80 employees and is headquartered in Australia. In 2022, TrafficGuard generated less than $10 million in revenue.

2022 Revenue

Founded

2015

Headcount

72

Headquarters

Australia

Primary Segment

Ad measurement and verification

Ownership

-

Similar Companies

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TrafficGuard offers products in the ad tech industry. TrafficGuard's product portfolio comprises of ad measurement and verification.

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TrafficGuard's revenues were less than $10M in 2022. All the revenue comes from fraud detection and prevention.

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Dec

16th

2024

18:30

Negative News, Caretta Research_Monitor Company

Maximising ROAS in eCommerce with Multi-Channel Bot Detection

As businesses compete for consumer attention across platforms like Google Ads, Facebook, and TikTok, fraudsters exploit these same systems to siphon ad budgets through fraudulent activities. Bot detection has become increasingly critical as bots target campaigns with tactics that inflate metrics but deliver no real value.

Dec

11th

2024

18:30

Negative News, Caretta Research_Monitor Company

Optimising Ad Spend in Sports Betting with Geo-Targeting

The sports betting industry is dynamic, competitive, and lucrative - but it’s also highly susceptible to ad fraud. So, in a sector where every click and impression can translate into substantial revenues (or losses), it’s vital that marketers understand the issues that could be holding back their ad campaigns.

Dec

11th

2024

06:15

Negative News, Caretta Research_Monitor Company

Mobile Betting Fraud: How Sportsbooks Can Fight Back

As the online sports betting industry continues to grow, so too do its fraud risks. TrafficGuard CMO Chad Kinlay (l.) breaks down how bookmakers can combat these evolving risks. ‍ In today’s digital landscape, mobile betting is transforming the sports wagering industry.

Dec

4th

2024

18:30

Price Scraping Bots: How to Protect Your eCommerce Store

In the competitive world of online retail, staying ahead of the game is crucial. But what if your rivals are gaining an unfair advantage by stealing your pricing data? Price scraping bots are a growing menace, silently siphoning off your hard-earned pricing strategies and handing them to your competitors.

Dec

2nd

2024

05:50

Artificial Intelligence

The Hidden Dangers of AI for E-Commerce: Bots & Privacy

Privacy and Price-Scraping Bots: How to Ensure Transparency and Trust in the New E-Commerce Ecosystem ‍ In an era when artificial intelligence (AI) is transforming e-commerce, retailers are facing new challenges, including malicious price-scraping bots and rising privacy concerns.

Nov

26th

2024

18:30

Signs of PPC Bot Fraud

eCommerce businesses beware! Bots are hijacking your PPC campaigns, disguised as real users and draining your ad budget. This animated video exposes the 5 key indicators of bot activity and how TrafficGuard's technology blocks them, including competitor bots, cloud server bots, and those hiding behind residential proxies.

Nov

26th

2024

18:30

Ecommerce Bot Analysis

Is your e-commerce business losing revenue to sophisticated bot attacks? In this video, Aaron walks you through TrafficGuard's platform, demonstrating how to: Identify different types of e-commerce bots Analyse bot behavior and impact Utilise TrafficGuard's tools to mitigate ad fraud and protect your online store.

Nov

25th

2024

17:30

Awards and Recognitions

Best Software Development Companies 2024

Business Awards UK reveals the winners and finalists of the 2024 Software Development Awards! ‍ Business Awards UK is excited to reveal the winners and finalists for the 2024 Software Development Awards, highlighting the achievements of organisations large and small who are setting the bar for software development.

Nov

25th

2024

17:30

Financial Results, Business Expansion

Stop Wasting Ad Spend! Dynamic eSports Strategies for 2024

The sports betting industry is undergoing significant growth worldwide with restrictions loosening and new markets emerging. New opportunities create fierce competition among sportsbooks, and this has led to them devising increasingly expensive and aggressive advertising campaigns.

Nov

14th

2024

18:30

Protect Your Campaigns Against Competitor Click Fraud

Key Highlights: Competitor click fraud - when competitors click on your ads to damage your budget on purpose - is a serious issue in online advertising. Click fraud steals your money. It also disturbs your campaign data and gives unfair advantages to dishonest competitors.

Nov

13th

2024

20:26

Stop Wasting Money on Ad Fraud: Detect & Prevent Invalid Traffic

Digital advertising is essential for businesses to reach their target audiences, but with its growth comes a serious issue: invalid traffic. If you're running online advertising campaigns, there's a high chance some of your budget is being wasted on fraudulent activity without you even knowing it.

Nov

12th

2024

18:30

Google Ads Fraud Detection: Essential Tools & Strategies

Are you concerned that click fraud is eating away at your Google Ads budget? You're not alone. Ad fraud is a growing problem for businesses of all sizes, wasting precious ad spend and hindering campaign performance.

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