Confederation of African Football, also known as CAF, is a privately owned entity headquartered in Egypt. Founded in 1957, it employs approximately 170 individuals and reported $166.4M in revenue as of 2024. The organization functions as a tier 1 media tech buyer. Its main product is soccer, and CAF serves as the administrative and controlling body for African association football, representing the national football associations of Africa. It runs continental, national, and club competitions, and controls the prize money, regulations, and media rights related to these competitions.
The Confederation of African Football (CAF) Strategy Conference, convening in Cabo Verde, is set to analyze Africa's unprecedented performance at the FIFA World Cup 2026, where a record 10 African nations—Algeria, Cabo Verde, Cote d'Ivoire, DR Congo, Egypt, Ghana, Morocco, Senegal, South Africa, and Tunisia—competed, according to reports on September 29. Separately, on September 28, AS FAR Women head coach Hicham El Idrissi affirmed his team's determination to defend their CAF Women’s Champions League title. Also on September 28, Zambia secured its fourth appearance at the TotalEnergies CAF Futsal Africa Cup of Nations in Morocco after overcoming Ghana in the qualification round. Earlier, on September 27, it was reported that the same CAF Strategy Conference would address the record representation of African coaches at the 2026 FIFA World Cup, with six of the continent’s 10 teams led by home-grown coaches.
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Confederation of African Football (CAF) offers 18 products in the media and telecoms services and sports industries. Confederation of African Football (CAF)'s product portfolio comprises of search, social, and retail media, sports tickets, merchandise and sponsorship and soccer.
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Confederation of African Football (CAF)'s revenues were less than $250M in 2024. Caretta Research has split Confederation of African Football (CAF)'s revenue into 5 different product categories, the largest of which is soccer | association football. For full access to Confederation of African Football (CAF)'s revenue breakdown subscribe to Caretta Portal.
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Examples of Confederation of African Football (CAF)'s suppliers include Deltatre, AMP Visual TV and Catapult Group.
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Example Suppliers
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Confederation of African Football (CAF) sells broadcasting rights of its 14 futsal and soccer | association football competitions to 35 companies globally, covering 9 countries. Confederation of African Football (CAF)'s rights holders include YouTube. Confederation of African Football (CAF) currently holds 12 broadcasting rights for sports competitions including futsal and soccer | association football.
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