Cricket West Indies, also known as CWI, is a privately owned entity headquartered in Barbados. The organization, founded in 1926, operates in spectator sports, employing approximately 110 individuals, and reported $40.9M in revenue as of 2025. It is also identified as a tier 1 media tech buyer. Functioning as the official governing body for professional and amateur cricket across the West Indies, a multi-national confederation of over 15 English-speaking Caribbean countries and territories, CWI is a Full Member of the International Cricket Council (ICC). It manages the West Indies Cricket Team (The Windies) and functions as a Regional Identity Hub, leveraging the global appeal of Caribbean cricket to drive tourism, youth development, and a digital media ecosystem that connects the diaspora with the game.

2025 Revenue

Founded

1926

Headcount

139

Headquarters

Barbados

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

NCL GT20 Canada announced on September 30, 2026, that its 2026 professional T20 franchise tournament will take place in St. Vincent and the Grenadines during the October-November window, before returning to Canada in 2027. Previously, on May 27, 2026, Ottis Gibson rejoined the West Indies unit as fast bowling consultant after a 12-year hiatus; the 57-year-old Barbadian previously served as head coach from 2010 to 2014, when the team won its first T20 World Cup title. Earlier, on December 4, 2025, New Zealand's Blackcaps secured a 481-run lead over West Indies, driven by a significant partnership from captain Tom Latham and Rachin Ravindra on day four of their match. This followed a 14-run defeat for West Indies against Pakistan in the first T20I in Lauderhill on August 1, 2025, where Pakistan posted 178/6 and restricted West Indies to 164-7, marking a continuation of the West Indies' poor T20I form with only two wins in 19 games at that point.

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Cricket West Indies (CWI) offers 6 products in the sports and media and telecoms services industries. Cricket West Indies (CWI)'s product portfolio comprises of search, social, and retail media, bat sports and sports tickets, merchandise and sponsorship.
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Cricket West Indies (CWI)'s revenues were less than $50M in 2025. Caretta Research has split Cricket West Indies (CWI)'s revenue into 4 different product categories, the largest of which is search, display and digital publishing. For full access to Cricket West Indies (CWI)'s revenue breakdown subscribe to Caretta Portal.
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Examples of Cricket West Indies (CWI)'s suppliers include TGI Sport, Whisper and Stats Perform.

Example Suppliers

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Cricket West Indies (CWI) sells broadcasting rights of its 3 cricket competitions to 23 companies globally, covering 12 countries. Cricket West Indies (CWI)'s rights holders include Sky Group. Cricket West Indies (CWI) currently holds broadcasting rights for sports competitions including cricket.

Example Sports Rights Customers

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Example Sports Rights Suppliers

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