SportsMax, a privately owned Jamaican company founded in 2002, is a leading Caribbean sports broadcaster. It primarily offers streaming services and employs approximately 90 people. As of 2023, the company's annual revenue was less than $25 million. SportsMax is owned by Digicel.
Digicel announced on Tuesday, a decision to close two media brands, Loop News and SportsMax, as part of a restructuring strategy. The closure of Loop News was immediate. SportsMax will cease operations on August 8. This decision follows 23 years of SportsMax operation in the Caribbean. The Professional Jamaica Football Limited (PFJL) and the Inter-Secondary Schools Sports Association (ISSA) are seeking new broadcasters for their football products following the closure. The announcement did not specify the number of employees affected by the closures.
SportsMax currently holds 32 broadcasting rights for sports competitions including baseball, cricket, rugby union, motorsports, tennis, rugby league, field hockey, basketball, aquatics and swimming, horse racing, soccer | association football, athletics and multi-sport.
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