e& UAE

e& UAE

http://www.etisalat.ae
https://www.linkedin.com/company/eanduae/

e& UAE, also known as Etisalat UAE, is a privately owned company headquartered in UAE. It is a subsidiary of e&. The company employs approximately 43,410 individuals and reported $10.3B in revenue as of 2024. Functioning as a UAE-based telecom provider, it specializes in telecoms.

2024 Revenue

Founded

-

Headcount

45,816

Headquarters

United Arab Emirates

Primary Segment

Telecoms

Ownership

Privately Owned

News Summary:

On September 30, 2026, e& UAE co-hosted a live showcase of an end-to-end agentic-AI-powered justice journey with the Ministry of Justice at the 15th United Nations Congress on Crime Prevention and Criminal Justice in Abu Dhabi. This initiative strengthens the UAE's efforts to build a more accessible, efficient, and technology-enabled justice system. Previously, on September 29, e& UAE announced the commercial debut of the world’s first mobile network operating on Upper 6GHz (U6GHz) 256TRX Giga-MIMO technology. The commercial activation of this advanced spectrum bolsters the UAE’s 6G roadmap, spearheaded by the Telecommunications and Digital Government Regulatory Authority (TDRA), which aims to solidify the nation’s status as a leader in the early adoption of next-generation connectivity prior to international 6G standardization.

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e& UAE offers 4 products in the enterprise tech and media and telecoms services industries. e& UAE's product portfolio comprises of media and TV services, enterprise and telecoms software and telecoms.

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e& UAE's revenues were over $1B in 2024. Caretta Research has split e& UAE's revenue into 6 different product categories, the largest of which is mobile services. For full access to e& UAE's revenue breakdown subscribe to Caretta Portal.

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Oct

7th

2026

09:56

Capital Investment, Artificial Intelligence, B2B Tag, Facility Expansion, Rebranding, Investments

Etisalat Is Back: e& Revives Iconic Telecom Brand

UAE telecommunications giant e& is returning to its original Etisalat name, reversing the group-level rebrand introduced in 2022 as it marks five decades of operations and enters what it describes as a new era shaped by artificial intelligence.

Oct

7th

2026

06:30

B2B Tag, Facility Expansion

Goodbye e&; welcome back etisalat

It seems that e&, the brand introduced by the UAE operator with some fanfare in 2022, is no more. e& is reverting to the etisalat name. This was confirmed in an Abu Dhabi Securities Exchange (ADX) filing this week.

Developing Telecoms

Oct

7th

2026

06:30

Artificial Intelligence, B2B Tag

Etisalat Group Unveils New Identity as It Marks 50th Anniversary

Etisalat Group has unveiled its identity for its 50th anniversary, reaffirming “etisalat” as the name it will carry forward as the company marks five decades of operations. The group, based in Abu Dhabi, United Arab Emirates, said the identity reflects its heritage, strategy and ambitions for the AI era.

TechAfrica News

Oct

7th

2026

06:30

B2B Tag, Rebranding

e& reverts to Etisalat to pay homage to 50 years in business

The UAE telecommunications group e& has reverted its name to Etisalat in an effort to return to its "roots" following its 50th anniversary. In a letter shared on social media platform X, the company announced that, as it begins its next fifty years, it will "do it under the name where it all started".

Dubai Eye 103.8FM

Oct

7th

2026

05:40

Emerging Tech, B2B Tag, Rebranding

E& brings back Etisalat name as group marks 50th anniversary

The company originally rebranded from Etisalat to e& in February 2022, and brought back the original Etisalat name in October 2026. UAE telecoms group e& is returning to its original Etisalat name as it marks 50 years of operations, reversing the group-level rebrand introduced in 2022 and bringing its founding identity back to the centre of its corporate communications.

SatellitePro ME

Oct

7th

2026

05:22

Management Changes, Artificial Intelligence, B2B Tag, Facility Expansion, Rebranding, Management Changes

Remember Etisalat? The name is back as e& marks 50 years

Etisalat is bringing back the name that defined the UAE telecoms group for decades, four years after it rebranded as e&. The Abu Dhabi-headquartered company has said it will move forward under the Etisalat name as it marks 50 years since its establishment in 1976.

Oct

7th

2026

02:11

B2B Tag, Rebranding

UAE's E& rebrands to Etisalat

The UAE operator E& is celebrating 50 years of operations by reverting to its founding brand name, Etisalat. The company announced that the historic name will replace the E& branding adopted four years ago.

Oct

7th

2026

02:00

Events, B2B Tag, Events and Conferences

Etisalat turns 50: Remember landlines, modems and your first mobile phone?

There was a time when one telephone served an entire household, important phone numbers were committed to memory and making a call sometimes meant waiting your turn. Then came the mobile phone, the unmistakable screech of the dial-up modem, home Wi-Fi and, eventually, a world in which work, payments, shopping, entertainment and conversations with family all moved onto a device in our pockets.

Oct

7th

2026

00:30

B2B Tag, Facility Expansion

Etisalat Celebrates 50 Years with Free Data for Customers – Check Your SMS Before October 12

Dubai: If you are an Etisalat customer, it may be worth checking your SMS messages. The telecom operator is giving customers free mobile data as part of its 50th anniversary celebrations – and the amount you receive depends on how long you have been with the company.

Oct

6th

2026

23:46

e& changes its name back to Etisalat after four years

e& changes its name back to Etisalat as the UAE telecoms giant turns 50… The telecoms artist formerly known as Etisalat will once again be known as Etisalat, after a four-year stint under the brandmark e&.

Oct

6th

2026

11:44

B2B Tag, Facility Expansion

[PRNewswire] etisalat Expands UAE Digital Infrastructure to 500 Tbps

-- Strategic Project Enhances Global Connectivity and Readiness for AI Economy by 2030 -- More than 500 Tbps of international connectivity is 25 times today's capacity ABU DHABI, UAE Oct.

Oct

6th

2026

11:03

B2B Tag, Rebranding

Etisalat is quietly killing off e& after just four years

Etisalat is turning 50, and it appears to be marking the occasion by reaching for its old name. In a short message posted to X on October 5, the UAE telecom operator said it is beginning its next half-century under the name it started with, closing with a pointed declaration that it is, always was and always will be Etisalat.

Examples of e& UAE's suppliers include Ericsson, Amdocs and Oracle.

Example Suppliers

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