e& UAE

e& UAE

http://www.etisalat.ae
https://www.linkedin.com/company/eanduae/

e& UAE, also known as Etisalat UAE, is a privately owned company headquartered in UAE. It is a subsidiary of e&. The company employs approximately 43,410 individuals and reported $10.3B in revenue as of 2024. Functioning as a UAE-based telecom provider, it specializes in telecoms.

2024 Revenue

Founded

-

Headcount

45,816

Headquarters

United Arab Emirates

Primary Segment

Telecoms

Ownership

Privately Owned

News Summary:

On August 20, 2026, e& UAE deployed Ciena’s next-generation optical and software solutions to build a high-capacity Dense Wavelength Division Multiplexing (DWDM) network. This network enhancement aims to handle surging traffic demands, power future digital growth, and provide greater scalability with ultra-high capacity. Previously, on August 19, e& UAE announced it became the first telecom provider in the region to embed Agentic AI into its core mobile and fixed connectivity plans. This integration brings intelligent capabilities directly into the mobile and internet services used by organizations, supported by a broader ecosystem of Sovereign AI Compute. Earlier, on August 18, e& UAE detailed this integration, explaining that the agentic AI can understand strategic goals, organize data, and execute multi-step workflows under defined administrative controls, enabling automated routine processes, streamlined workflows, faster request handling, and efficient data retrieval for businesses.

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e& UAE offers 4 products in the media and telecoms services and enterprise tech industries. e& UAE's product portfolio comprises of media and TV services, telecoms and enterprise and telecoms software.

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e& UAE's revenues were over $1B in 2024. Caretta Research has split e& UAE's revenue into 6 different product categories, the largest of which is mobile services. For full access to e& UAE's revenue breakdown subscribe to Caretta Portal.

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Aug

20th

2026

06:30

ready DWDM network powered by Ciena – Intelligent Data Centres

e& UAE, the telecom arm of e&, is deploying Ciena’s next-generation optical and software solutions to build a future-ready, high-capacity Dense Wavelength Division Multiplexing (DWDM) network capable of handling surging traffic demands. This network enhancement will enable e& UAE to power the next wave of digital growth with greater scalability, ultra-high-capacity and the foundation needed for the massive demands of the advanced digital services.

Intelligent Data Centres

Aug

19th

2026

09:25

Emerging Tech, ESG, B2B Tag, Sustainability Initiatives

What’s up with… Kyivstar, Openreach, Rakuten Symphony

In today’s industry news roundup: Two of Ukraine’s major telcos agree to share fibre infrastructure using an open access model; Openreach to use XGS-PON to boost fibre speeds to a third of its network in the next five years; Rakuten Bolivia signs an agreement with Viva to explore a major network modernisation in Bolivia; and much more! Kyivstar and Ukrtelecom have announced a new agreement that will see the Ukrainian telecom operators share infrastructure under an open access model.

Aug

19th

2026

06:30

New Offerings, Artificial Intelligence, B2B Tag, New Offerings

e& is embedding Agentic AI into its core business connectivity

e& UAE announced a significant milestone in its AI journey, becoming the first telecom provider in the region to embed Agentic AI into its core mobile and fixed connectivity plans. This integration brings intelligent capabilities directly into the mobile and internet services used by organisations every day and is supported by a broader ecosystem of Sovereign AI Compute.

Aug

18th

2026

08:47

New Offerings, Artificial Intelligence, B2B Tag, New Offerings

E& adds agentic AI to enterprise internet plans

E& UAE announced it has integrated agentic AI into its core mobile and fixed connectivity plans. The agentic AI can understand strategic goals, organize data, and execute multi-step workflows under defined administrative controls. For businesses, this enables automated routine processes, streamlined workflows, faster request handling, and efficient data retrieval.

Aug

18th

2026

06:30

Artificial Intelligence, B2B Tag, Product Updates

Ransomware Didn’t Slow Down in Q2 2026. It Just Spread Out.

Ransomware kept its grip on organizations through the second quarter of 2026, and the headline number barely moved. What changed underneath that number is more interesting: new research gave us a rare look inside a top tier operation as it was being built, and it revealed just how little it now takes for a small and skilled group to reach the top of the field.

Security Review

Aug

18th

2026

06:30

Emerging Tech, B2B Tag, Regulations and Policies

Help AG Achieves Major Milestone In Sovereign Security Operations With DESC CyberForce SOC Certification

Help AG, the cybersecurity arm of e&, has achieved the CyberForce Security Operations Centre (SOC) certification from the Dubai Electronic Security Center (DESC). This makes Help AG among the first to complete all three CyberForce certifications, having previously been recognised for its Incident Response and Penetration Testing services.

Press Release Network

Aug

18th

2026

03:30

Artificial Intelligence, B2B Tag, Digital Transformation Initiatives

What comes after AI adoption for SMEs in the UAE?

The UAE, in its ambition to build an AI-native economy, has reached a milestone few countries can match. Microsoft’s latest AI Diffusion Report shows that more than 70 per cent of its working-age population now uses AI, making it the first economy in the world to cross that threshold.

Arabian Business

Aug

17th

2026

07:02

Operational Challenges, B2B Tag, Operational Challenges, Regulations and Policies

Help AG Achieves Major Milestone in Sovereign Security Operations with DESC CyberForce SOC Certification

Help AG, the cybersecurity arm of e&, has achieved the CyberForce Security Operations Centre (SOC) certification from the Dubai Electronic Security Center (DESC). This makes Help AG among the first to complete all three CyberForce certifications, having previously been recognised for its Incident Response and Penetration Testing services.

Aug

17th

2026

06:30

New Offerings, IoT, B2B Tag, New Offerings

e& UAE tests live eRedCap tech to expand its 5G IoT capabilities

e& UAE announced on Thursday it has successfully tested enhanced RedCap (eRedCap) technology on its live network, which it says will broaden its ability to support native-5G IoT devices. e& UAE said that its live commercial test successfully delivered throughput speeds of up to 10 Mbps on eRedCap devices while utilising a 5-MHz narrow bandwidth of 5G N FDD spectrum.

Developing Telecoms

Aug

17th

2026

04:31

New Offerings, Artificial Intelligence, B2B Tag, New Offerings

E& drives regional AI leadership embedding Agentic AI into core business connectivity

Abu Dhabi, UAE: e& UAE today announced a significant milestone in its AI journey, becoming the first telecom provider in the region to embed Agentic AI into its core mobile and fixed connectivity plans. This integration brings intelligent capabilities directly into the mobile and internet services used by organisations every day and is supported by a broader ecosystem of Sovereign AI Compute.

Aug

15th

2026

05:35

Emerging Tech, IoT, New Offerings, B2B Tag, New Offerings

e& pushes enhanced RedCap for IoT transformation

The UAE unit of e& pointed to the ability to bring popular IoT applications into the 5G era using enhanced reduced capability (eRedCap) technology after running tests on a live network. e& UAE explained the test demonstrated a practical route to move many IoT applications from LTE to a simpler, more energy-efficient 5G platform.

Aug

14th

2026

06:30

Emerging Tech, B2B Tag

Telecom news: Vodafone Idea, Bharti, MTNL, Reliance Jio, BSNL, Telenor, Vodafone, e&

Today’s telecom news includes announcements on Vodafone Idea, Bharti Group, Tata Group, MTNL, Reliance Jio, BSNL, Telenor, Vodafone, e& UAE, among others. Indian Telcos Face Rs 1.41 Lakh Crore in AGR Dues India’s telecom operators had outstanding adjusted gross revenue dues of Rs 1,40,876.63 crore as of March 31, 2026, according to government data.

Examples of e& UAE's suppliers include Ericsson, Oracle and Amdocs.

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