European Professional Club Rugby, also known as EPCR, a privately owned company headquartered in Switzerland, was founded in 2014 and operates with approximately 50 employees. The organization reported $15.6M in revenue as of 2023. Recognized as a tier 2 media tech buyer, EPCR functions as the governing body and organiser of the two major club rugby union tournaments: the Heineken Champions Cup and the EPCR Challenge Cup.

Revenue

Founded

2014

Headcount

41

Headquarters

Switzerland

Primary Segment

Contact sports

Ownership

Privately Owned

News Summary:

European Professional Club Rugby (EPCR) reported on January 23, 2026, that its direct-to-consumer (D2C) strategy for Italian broadcast coverage has doubled its yield from that market compared to a traditional television deal. This development emerges amid increasing criticism of the Champions Cup format from clubs, coaches, and fans, who contend the current structure overburdens players and often results in teams fielding weakened sides. Previously, on December 4, 2025, EPCR confirmed the European rugby finals, encompassing the Investec Champions Cup and EPCR Challenge Cup, would return to San Mamés at the end of May, noting French teams had already secured half of the sold tickets, building on the success of the 2018 event. Earlier, on June 17, 2025, François Vergnol, EPCR's chief revenue officer, departed to assume the role of executive director for a newly formed commercial marketing and communications unit at the International Equestrian Federation (FEI). This followed EPCR's announcement on June 4, 2025, of a multi-year partnership with Emirates as a Champions Cup sponsor.

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European Professional Club Rugby (EPCR) offers 4 products in the media and telecoms services and sports industries. European Professional Club Rugby (EPCR)'s product portfolio comprises of media and TV services and contact sports.
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European Professional Club Rugby (EPCR)'s revenues were less than $25M in 2023. Caretta Research has split European Professional Club Rugby (EPCR)'s revenue into 2 different product categories, the largest of which is rugby Union. For full access to European Professional Club Rugby (EPCR)'s revenue breakdown subscribe to Caretta Portal.
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European Professional Club Rugby (EPCR) has suppliers like Eluvio.

Example Suppliers

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European Professional Club Rugby (EPCR) sells broadcasting rights of its 2 rugby Union competitions to 27 companies globally, covering 9 countries. European Professional Club Rugby (EPCR)'s rights holders include Telefonica. European Professional Club Rugby (EPCR) currently holds 2 broadcasting rights for sports competitions including rugby union.

Example Sports Rights Customers

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Example Sports Rights Suppliers

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