European Professional Club Rugby, also known as EPCR, a privately owned company headquartered in Switzerland, was founded in 2014 and operates with approximately 50 employees. The organization reported $15.6M in revenue as of 2023. Recognized as a tier 2 media tech buyer, EPCR functions as the governing body and organiser of the two major club rugby union tournaments: the Heineken Champions Cup and the EPCR Challenge Cup.

Revenue

Founded

2014

Headcount

41

Headquarters

Switzerland

Primary Segment

Contact sports

Ownership

Privately Owned

News Summary:

On April 2, 2026, over 6,000 tickets for Harlequins’ Investec Champions Cup round of 16 fixture against Sale Sharks remained available, potentially leading to an attendance of less than 9,000, or 40% empty, at the 14,800-capacity venue, prompting calls for organizers to intervene with knockout rounds. This follows reports on January 28, 2026, that the English Premiership is exploring a shake-up of the Investec Champions Cup, with the French Top 14 and the URC aligning on the need for reform; Premiership Rugby executives are developing proposals to refresh the competition, which many perceive as bloated and diluted, and plan to present these ideas to European Professional Club Rugby (EPCR). Previously, on January 23, 2026, EPCR stated that its shift to a direct-to-consumer model for Italian broadcast coverage doubled its yield from the market compared to a traditional television deal. This announcement came after increasing criticism of the Champions Cup format from clubs, coaches, and fans, with many arguing that the current structure places excessive strain on players and squads, often leading teams to field weakened sides for matches, as noted on January 20, 2026. Earlier, on December 4, 2025, EPCR confirmed that the Investec Champions Cup, featuring 24 clubs, and the EPCR Challenge Cup, with 18 clubs, would return to San Mamés at the end of May to determine their winners, following a successful event in 2018.

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European Professional Club Rugby (EPCR) offers 4 products in the sports and media and telecoms services industries. European Professional Club Rugby (EPCR)'s product portfolio comprises of media and TV services and contact sports.
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European Professional Club Rugby (EPCR)'s revenues were less than $25M in 2023. Caretta Research has split European Professional Club Rugby (EPCR)'s revenue into 2 different product categories, the largest of which is rugby Union. For full access to European Professional Club Rugby (EPCR)'s revenue breakdown subscribe to Caretta Portal.
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European Professional Club Rugby (EPCR) has suppliers like Eluvio.

Example Suppliers

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European Professional Club Rugby (EPCR) sells broadcasting rights of its 2 rugby Union competitions to 27 companies globally, covering 9 countries. European Professional Club Rugby (EPCR)'s rights holders include Telefonica. European Professional Club Rugby (EPCR) currently holds 2 broadcasting rights for sports competitions including rugby union.

Example Sports Rights Customers

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Example Sports Rights Suppliers

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