United Rugby Championship, also known as URC, is a privately owned entity headquartered in Ireland. Founded in 2001, the organization operates with approximately 30 employees and reported $11.4M in revenue as of 2023. As a tier 2 media tech buyer, the company oversees an annual rugby union competition featuring 16 professional teams from Ireland, Italy, Scotland, South Africa, and Wales. The current name, United Rugby Championship, was adopted in 2021 following the league's expansion to include four South African teams previously participating in the SANZAR Super Rugby competition. The competition was previously known as Guinness Pro.
On April 24, 2026, Glasgow Warriors, the 2024 United Rugby Championship (URC) champions, faced the potential of playing a "home" final outside Scotland. Currently leading the table, they could be leapfrogged by second-place Stormers if defeated in their upcoming match in Cape Town, a result that would also erase Glasgow’s four-point advantage over Leinster. Earlier, on April 2, the URC announced significant first-year results for URC TV following its switch to Eluvio, reporting a 62% reduction in streaming costs, a 64% increase in transaction growth, and a 35% rise in revenue. URC TV provides direct-to-consumer live multi-view matches, video-on-demand highlights, and archives to fans. Previously, on March 26, South African franchises were actively pursuing URC playoff berths, having secured 20 points and aiming to maintain momentum with further wins that weekend.
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United Rugby Championship (URC) offers 2 products in the sports and media and telecoms services industries. United Rugby Championship (URC)'s product portfolio comprises of media and TV services and contact sports.
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United Rugby Championship (URC)'s revenues were less than $25M in 2023. Caretta Research has split United Rugby Championship (URC)'s revenue into 2 different product categories, the largest of which is rugby Union. For full access to United Rugby Championship (URC)'s revenue breakdown subscribe to Caretta Portal.
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Examples of United Rugby Championship (URC)'s suppliers include Prospect, StreamAMG and AE Live.
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United Rugby Championship (URC) sells broadcasting rights of its rugby Union competitions to 16 companies globally, covering 4 countries. United Rugby Championship (URC)'s rights holders include BBC. United Rugby Championship (URC) currently holds broadcasting rights for sports competitions including rugby union.
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Example Sports Rights Suppliers
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