Sianel 4 Cymru, also known as S4C and Sianel Pedwar Cymru, is a State Owned entity headquartered in the UK. Founded in 1982, the company operates as a tier 1 media tech buyer, employs approximately 220 individuals, and reported $123.5M in revenue as of 2024. The company specializes in broadcast television and radio, functioning as a public service broadcaster from Wales that broadcasts all its programming in the Welsh language. S4C broadcasts over 115 hours of programmes each week, covering sport, drama, music, factual, entertainment, and events across a range of platforms, including online. The broadcaster also offers comprehensive services for children, including Cyw for younger viewers, Stwnsh for older children, and dedicated programming for teenagers.
On June 23, 2026, the UK Government published a Media Green Paper outlining plans to enhance access to reliable news sources in online applications and reform the Public Service Media system. Earlier in June, S4C announced its role as the Welsh-language broadcaster for the Glasgow 2026 Commonwealth Games, scheduled from July 24 to August 2. The agreement ensures live Welsh-language coverage of the event for the first time, featuring ten days of competition across ten sports and 47 Para sport medal events. S4C tasked Sunset+Vine with producing this coverage. Previously, on June 23, 2025, S4C reaffirmed its commitment to fostering a safe, respectful, and inclusive working environment for all staff and those working on its behalf, following new UK legislation aimed at strengthening protections against sexual harassment in the workplace.
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Sianel 4 Cymru offers 2 products in the media and telecoms services industry. Sianel 4 Cymru's product portfolio comprises of broadcast television and radio and media and TV services.
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Sianel 4 Cymru's revenues were less than $250M in 2024. Caretta Research has split Sianel 4 Cymru's revenue into 2 different product categories, the largest of which is linear (national channel groups). For full access to Sianel 4 Cymru's revenue breakdown subscribe to Caretta Portal.
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Examples of Sianel 4 Cymru's suppliers include European Broadcasting Union (EBU), Backlight and Telestream.
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Sianel 4 Cymru currently holds 22 broadcasting rights for sports competitions including rugby union, multi-sport, soccer | association football, cycling, motorsports and winter sports.
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