Sianel 4 Cymru, also known as S4C and Sianel Pedwar Cymru, is a State Owned entity headquartered in the UK. Founded in 1982, the company operates as a tier 1 media tech buyer, employs approximately 220 individuals, and reported $123.5M in revenue as of 2024. The company specializes in broadcast television and radio, functioning as a public service broadcaster from Wales that broadcasts all its programming in the Welsh language. S4C broadcasts over 115 hours of programmes each week, covering sport, drama, music, factual, entertainment, and events across a range of platforms, including online. The broadcaster also offers comprehensive services for children, including Cyw for younger viewers, Stwnsh for older children, and dedicated programming for teenagers.
Sianel 4 Cymru issued a contract award notice on July 10, 2026, for the provision, implementation, and support of a fully integrated Broadcast Management System (BMS). Earlier, on July 8, the Welsh-language broadcaster reported record streaming figures, with monthly viewing hours across YouTube, S4C Clic, and BBC iPlayer increasing by 22% year-on-year to their highest level on record. This growth, revealed in its latest annual report, indicates the success of its transition to a digital-first broadcaster, a key pillar of its "More Than a TV Channel" five-year strategy announced in September. Previously, on July 7, S4C secured the broadcast rights for the 2026 Tour de France, extending its coverage of the world's biggest cycling race with a mix of live stages and highlights programming for viewers in Wales.
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Sianel 4 Cymru offers 2 products in the media and telecoms services industry. Sianel 4 Cymru's product portfolio comprises of broadcast television and radio and media and TV services.
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Sianel 4 Cymru's revenues were less than $250M in 2024. Caretta Research has split Sianel 4 Cymru's revenue into 2 different product categories, the largest of which is linear (national channel groups). For full access to Sianel 4 Cymru's revenue breakdown subscribe to Caretta Portal.
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Examples of Sianel 4 Cymru's suppliers include Telestream, Backlight and European Broadcasting Union (EBU).
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Sianel 4 Cymru currently holds 22 broadcasting rights for sports competitions including soccer | association football, winter sports, cycling, rugby union, motorsports and multi-sport.
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