Sianel 4 Cymru, also known as S4C and Sianel Pedwar Cymru, is a State Owned entity headquartered in the UK. Founded in 1982, the company operates as a tier 1 media tech buyer, employs approximately 220 individuals, and reported $123.5M in revenue as of 2024. The company specializes in broadcast television and radio, functioning as a public service broadcaster from Wales that broadcasts all its programming in the Welsh language. S4C broadcasts over 115 hours of programmes each week, covering sport, drama, music, factual, entertainment, and events across a range of platforms, including online. The broadcaster also offers comprehensive services for children, including Cyw for younger viewers, Stwnsh for older children, and dedicated programming for teenagers.
On August 16, 2026, the UK Government’s Culture Secretary appointed Rhodri Lewis and Stephen Dimmick to S4C's board for four-year terms, effective September 1. Previously, on August 7, S4C announced Seiriol Dawes-Hughes as its new Sports Commissioner. Dawes-Hughes formerly served as the Executive Producer of *Sgorio*, S4C’s flagship football program produced by Rondo Media. Earlier in August, S4C's standard-definition (SD) channel on Sky was switched off on August 3 as part of Sky's weekly update, resulting in the Welsh-language broadcaster streaming only in high definition, with the S4C HD channel also changing its position. This followed the broadcaster's call on July 29 for original ideas for 10-minute-long comedy pilots, seeking new comedy voices.
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Sianel 4 Cymru offers 2 products in the media and telecoms services industry. Sianel 4 Cymru's product portfolio comprises of broadcast television and radio and media and TV services.
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Sianel 4 Cymru's revenues were less than $250M in 2024. Caretta Research has split Sianel 4 Cymru's revenue into 2 different product categories, the largest of which is linear (national channel groups). For full access to Sianel 4 Cymru's revenue breakdown subscribe to Caretta Portal.
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Examples of Sianel 4 Cymru's suppliers include Backlight, European Broadcasting Union (EBU) and Telestream.
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Sianel 4 Cymru currently holds 22 broadcasting rights for sports competitions including multi-sport, motorsports, rugby union, cycling, soccer | association football and winter sports.
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