Hoy, also known as i-CABLE HOY and Fantastic Television, is a privately owned company headquartered in Hong Kong. Founded in 2009, it employs approximately 840 individuals. The company operates as a tier 1 media tech buyer specializing in broadcast television and radio. It functions as a commercial free-to-air television broadcasting company in Hong Kong under its parent company, I-Cable Communications, which previously owned and operated Hong Kong Cable Television (Cable TV).
On July 16, 2025, Hoy TV premiered a program, "AI for Humans," showcasing Cyberport's AI Pioneers and their innovations. Another Hoy TV program, "City Focus," investigated Sushi Express on July 16, 2025, reporting that the company used pre-made sushi rice, contradicting their claim of same-day production and sales. A further "City Focus" investigation, aired on July 17, 2025, revealed that Sushi Express stored pre-packaged sushi rice at room temperature for over 16 hours.
Hoy offers 4 products in the media and telecoms services industry. Hoy's product portfolio comprises of media and TV services and broadcast television and radio.
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