Illumin, also known as AcuityAds, is a privately owned company headquartered in Canada. Founded in 2009, it employs approximately 260 individuals and reported $102.5M in revenue as of 2024. The company specializes in RTB and programmatic advertising, operating as a global data-driven advertising entity focused on full-funnel advertising solutions.
On February 2, 2026, illumin Holdings Inc. announced changes to its board of directors, along with the composition of its audit committee and corporate compensation and governance committee. Previously, on January 26, the company upgraded its advertising platform to deliver proof of programmatic performance, connecting advertising activity directly to business outcomes while budgets are active. This followed the announcement on January 7 that Elliot Muchnik, Chief Financial Officer, was leaving the company effective immediately to pursue other opportunities. Earlier, on November 25, 2025, Illumin CEO Simon Cairns participated in a fireside chat at the TD Technology Conference, sharing insights on the company’s vision, AI-powered platform differentiation, real-time incrementality, and the evolving role of outcome-based advertising.
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Illumin (AcuityAds) offers products in the ad tech and services industry. Illumin (AcuityAds)'s product portfolio comprises of RTB and programmatic.
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Illumin (AcuityAds)'s revenues were less than $250M in 2024. All the revenue comes from demand side platform (DSP).
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