Korea Baseball Organization, also known as KBO, is a privately owned entity headquartered in South Korea. Founded in 1981, the organization operates with approximately 10 employees and reported $291.1M in revenue as of 2021. Functioning as a tier 3 media tech buyer, the company serves as the governing body for the professional leagues of baseball in South Korea.

2018 Revenue

Founded

1981

Headcount

8

Headquarters

South Korea

Primary Segment

Bat sports

Ownership

Privately Owned

News Summary:

South Korean pitcher Ryu Hyun-jin announced his retirement from international play on March 13, 2026, following a loss to the Dominican Republic in the quarterfinals of the World Baseball Classic (WBC). Previously, on January 29, 2026, the Korea Baseball Organization (KBO) expanded the World Baseball Classic championship prize money and confirmed an increase in the minimum player salary. Earlier in January, on the 13th, the KBO announced its 2026 KBO Records Workshop, scheduled from January 30 to February 1 at Hanyang University in Seoul, with certificates to be issued to top performers. In November 2025, on the 26th, the KBO’s Kia Tigers re-signed right-handed pitcher James Naile to a one-year deal, guaranteeing him $1.8 million with an additional $200,000 available via incentives. This followed an agreement on November 18, 2025, between the KBO and TVING for wired and wireless professional baseball broadcasting rights until 2027, after TVING experienced a significant increase in users from its professional baseball broadcasts that commenced the previous year.

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Korea Baseball Organization (KBO) offers 2 products in the sports and media and telecoms services industries. Korea Baseball Organization (KBO)'s product portfolio comprises of bat sports and media and TV services.
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Korea Baseball Organization (KBO)'s revenues were less than $500M in 2021. Caretta Research has split Korea Baseball Organization (KBO)'s revenue into 2 different product categories, the largest of which is baseball. For full access to Korea Baseball Organization (KBO)'s revenue breakdown subscribe to Caretta Portal.
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Korea Baseball Organization (KBO) sells broadcasting rights of its baseball competitions to 11 companies globally, covering 3 countries. Korea Baseball Organization (KBO)'s rights holders include KT (Korea Telecom).

Example Sports Rights Customers

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