AfreecaTV, a privately owned company headquartered in South Korea, operates as a tier 1 media tech buyer. Founded in 1994, with an estimated 150 employees, the company specializes in media and TV services. It functions as a live streaming platform offering a variety of user-generated content and broadcasts on diverse topics.
On December 1, 2025, reports highlighted the substantial earning potential for top BJs on the platform, with BJ Seo Ji-soo earning 3 million Won in four hours and BJ Gwajeup Seyeon reporting over 400 million Won in a month, underscoring the appeal of one-person broadcasting. Previously, on July 30, 2025, the domestic live streaming platform SOOP, formerly AfreecaTV, faced challenges, with Naver's "Chijijik" reportedly outpacing it. This competition contributed to a decline in SOOP's domestic market share, while its global platform also failed to achieve significant results. Earlier, on May 16, 2025, a forum organized by the Kwangju Business Leaders Association, which featured "Chongshi’s AfreecaTV Talk," addressed strategic differentiation for Korean companies seeking successful market entry in China amid ongoing geopolitical tensions and economic shifts.
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