AfreecaTV, a privately owned company headquartered in South Korea, operates as a tier 1 media tech buyer. Founded in 1994, with an estimated 150 employees, the company specializes in media and TV services. It functions as a live streaming platform offering a variety of user-generated content and broadcasts on diverse topics.
On December 1, 2025, discussions highlighted the significant earning potential for top Broadcasting Jockeys (BJs) on one-person broadcasting platforms, citing examples such as a BJ earning 3 million won in four hours and another making over 400 million won in a month, which underscores the appeal that attracted many to the sector. Previously, on July 30, SOOP, the domestic live streaming platform formerly known as AfreecaTV, struggled to maintain its leading position as Naver's "Chijijik" outpaced it, leading to a decline in SOOP's domestic market share and limited results for its global platform. Earlier, on May 16, AfreecaTV participated in a forum hosted by the Kwangju Business Leaders Association, which emphasized the need for strategic differentiation for Korean companies to successfully enter the Chinese market amid ongoing geopolitical tensions and economic shifts.
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