Blizzard Entertainment, a privately owned company headquartered in the US, operates under Activision Blizzard. Founded in 1991, the company employs approximately 5680 individuals. It reported $3.1B in revenue as of 2025. Functioning as a tier 1 media tech buyer, the company specializes in the development and publishing of entertainment software, with its main product being niche sports.
On July 31, 2026, World of Warcraft officially teamed up with Dungeons & Dragons for a new book, *D&D: World of Warcraft*, which brings the storied MMO world to the tabletop. The book is set to release on November 17, with early access beginning November 3. Previously, on July 30, "Project Camelot," a mysterious World of Warcraft build tracked by dataminers since late 2025, took a meaningful step forward as it moved from internal development servers onto a vendor server. Also on July 30, the company detailed August’s Trading Post offerings, which include mounts, transmogs, weapons, and black and white styles, with players earning Trader’s Tender and the Ensemble: Midnight Outlaw transmog set. Additionally on July 30, it introduced "Lairs," a new evolution of world boss encounters that allows players to enter dedicated instanced encounters on World difficulty to face bosses without heavy coordination.
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Blizzard Entertainment offers 3 products in the media and telecoms services and sports industries. Blizzard Entertainment's product portfolio comprises of consumer gaming and niche sports.
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Blizzard Entertainment's revenues were over $1B in 2025. Caretta Research has split Blizzard Entertainment's revenue into 2 different product categories, the largest of which is video games. For full access to Blizzard Entertainment's revenue breakdown subscribe to Caretta Portal.
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Examples of Blizzard Entertainment's suppliers include Dolby Laboratories, Grass Valley and Signiant.
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Blizzard Entertainment sells broadcasting rights of its 2 esports competitions to 3 companies globally, covering 2 countries. Blizzard Entertainment's rights holders include YouTube.
Example Sports Rights Customers
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