Blizzard Entertainment, a privately owned subsidiary of Activision Blizzard, is headquartered in the US and lists /'aut/ studio as a subsidiary. Founded in 1991 with approximately 5,680 employees, the company reported $1.6B in revenue as of 2023, functioning as a tier 1 media tech buyer. The company specializes in niche sports as a developer and publisher of entertainment software.
On March 12, 2026, former Overwatch game director Jeff Kaplan detailed the reasons for his 2021 departure from Blizzard Entertainment, ending a 19-year tenure. Kaplan attributed his exit to corporate meddling and unchecked greed by parent company Activision Blizzard, revealing that Blizzard threatened layoffs over revenue targets and that he experienced immense pressure and a significant focus on profits. Earlier the same day, Overwatch announced a new collaboration featuring Nier: Automata skins, with reports indicating their cost approached double that of the Nier: Automata game itself.
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Blizzard Entertainment offers 3 products in the sports and media and telecoms services industries. Blizzard Entertainment's product portfolio comprises of niche sports and consumer gaming.
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Blizzard Entertainment's revenues were over $1B in 2023. Caretta Research has split Blizzard Entertainment's revenue into 2 different product categories, the largest of which is esports. For full access to Blizzard Entertainment's revenue breakdown subscribe to Caretta Portal.
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Examples of Blizzard Entertainment's suppliers include Dolby Laboratories, Signiant and Grass Valley.
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Blizzard Entertainment sells broadcasting rights of its 2 esports competitions to 3 companies globally, covering 2 countries. Blizzard Entertainment's rights holders include YouTube.
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