Blizzard Entertainment

https://www.blizzard.com/en-us/
https://www.linkedin.com/company/blizzard-entertainment/

Blizzard Entertainment, a privately owned company headquartered in the US, operates under Activision Blizzard. Founded in 1991, the company employs approximately 5680 individuals. It reported $3.1B in revenue as of 2025. Functioning as a tier 1 media tech buyer, the company specializes in the development and publishing of entertainment software, with its main product being niche sports.

2025 Revenue

Founded

1991

Headcount

5,949

Headquarters

United States

Primary Segment

Consumer gaming

Ownership

Privately Owned

News Summary:

On September 10, 2026, approximately 1900 Blizzard Entertainment employees ratified their first union contract with the Communications Workers of America (CWA), concluding two years of negotiations. The agreement applies to unionized groups across various teams, including Overwatch, Hearthstone, World of Warcraft, Diablo, Platform & Technology, and Quality Assurance, and secures provisions for artificial intelligence guardrails, layoff protections, and hybrid work benefits for employees within the Microsoft subsidiary. Earlier, on September 2, Nexon hosted the 'Overwatch Nexon Cup,' an in-house esports tournament, following its official takeover of domestic service operations for Blizzard's Overwatch on August 12.

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Blizzard Entertainment offers 3 products in the media and telecoms services and sports industries. Blizzard Entertainment's product portfolio comprises of consumer gaming and niche sports.

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Blizzard Entertainment's revenues were over $1B in 2025. Caretta Research has split Blizzard Entertainment's revenue into 2 different product categories, the largest of which is video games. For full access to Blizzard Entertainment's revenue breakdown subscribe to Caretta Portal.

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Sep

16th

2026

05:30

New Offerings, B2B Tag, New Offerings

WoW: Forever Effectively Replaces the Sequel Fans Wanted, as Blizzard Admits It Won’t Risk Throwing Away Its “Incredible” 25-Year-Old Engine

When Blizzard unveiled World of Warcraft: Forever at BlizzCon 2026 as the third permanent version of WoW, the implication was that the true sequel some fans have longed for is nowhere to be seen in the studio's plans.

Wccftech

Sep

16th

2026

04:46

New Offerings, B2B Tag, New Offerings

World of Warcraft: Forever takes page out of retail's book as Blizzard confirms access to add

World of Warcraft: Forever was unveiled this past weekend at BlizzCon 2026, giving us our first-ever look at Blizzard's official take on Classic+ (or, at least, the closest thing we'll get to it) – and much like the retail MMO, it won't be too supportive of add-ons, apparently.

Daily Advent

Sep

16th

2026

04:20

B2B Tag

Blizzard’s new StarCraft is a shooter game and won’t arrive until 2030

StarCraft is finally returning, but not as a real-time strategy sequel many fans were expecting.

Redshift Daily

Sep

16th

2026

02:43

B2B Tag

Steam Makes Diablo 4 100% Free Until September 21, Plus Confirms a Bonus Freebie

In celebration of Diablo 4's 30th anniversary, Steam has added it to its typical Free Weekend promotion early, while also confirming yet another freebie. It's worth noting that it's uncertain if Diablo 4 is the only Steam Free Weekend-style promotion through September 21 or if more will be added as usual on Thursday.

Game Rant

Sep

15th

2026

17:49

B2B Tag, Product Updates

Blizzard is aware Overwatch fans are tired of seeing its fanciest skins go to the same heroes and it's 'the number one' thing it's working to fix next

Overwatch has over 40 heroes at this point, each with their own legion of fans. Blizzard can't make everyone happy when it comes to releasing new skins, but its most recent skins have fans convinced it's playing favorites.

Daily Advent

Sep

15th

2026

16:32

New Offerings, B2B Tag, New Offerings

At BlizzCon 2026, Blizzard Announced Its Big Swing Era

My experience at BlizzCon kicked off with a rush of wind. In the cavelike darkness of the main hall, illuminated only by screens displaying iconic Blizzard characters, media sat in our designated corner of the audience, waiting for other attendees to be let in.

Techstreet Now

Sep

15th

2026

14:30

New Offerings, Business Expansion, B2B Tag, New Offerings, Geographic Expansion

New 'StarCraft' game announced, but it's a grim open-world shooter and it's not coming until 2030

BlizzCon 2026 delivered big gaming news over the weekend, including Diablo 5 and a new Warcraft 3 expansion announcement, but sci-fi lovers were the ones with the most cause to celebrate, as we learned that StarCraft will return in 2030.

Space US

Sep

15th

2026

10:43

New Offerings, B2B Tag, Pricing Updates, New Offerings

World of Warcraft: Forever has a new race you can't get without paying $30, and it's not the first impression fans were hoping for:

Blizzard gave WoW Classic+ hopefuls the news they were hoping for this past weekend during the BlizzCon 2026 reveals with a first look at World of Warcraft: Forever – a reimagining of the 21-year-old MMO's nostalgic beginnings.

Daily Advent

Sep

15th

2026

08:01

B2B Tag, Product Updates

Blizzard teases new Diablo 2 updates, changes to 200+ uniques, balancing Mosaic, Spirit, and Stealth runewords

Blizzard's Matt Cederquist teases some changes that could eventually come to Diablo 2 Resurrected, but nothing has been announced or confirmed yet. VIEW GALLERY - 2 IMAGES Blizzcon 2026 came and went without any major Diablo 2 news, which makes sense, because they actually revealed Diablo 5 instead.

TweakTown

Sep

15th

2026

07:59

B2B Tag

Blizzard has no plans to turn Battle.net into a competitor to Steam and the Epic Games Store

Recently, Blizzard Entertainment announced that Cyberpunk 2077 and the remaster of The Witcher 3 would be available in its digital game store. Shortly after, the company's Senior Vice President Andrew Guerrero hurried to assure that Battle.net is not planning to actively expand its catalog and follow the path of larger stores.

Wnhub

Sep

15th

2026

07:49

B2B Tag, Product Updates

Warcraft 3 Devs Say Definitive Graphics Coming To Old Campaign

Warcraft 3: Reforged got a surprising new lease on life at Blizzcon 2026 this past weekend, with the announcement of a brand new campaign, new definitive graphics, and other quality-of-life updates aimed at re-sparking interest in the RTS revival after its initial 2020 release was widely panned by critics and fans.

Kotaku

Sep

15th

2026

06:30

Events, B2B Tag, Events and Conferences

How Blizzard Lost Its Crown: The Decline of a Gaming Giant

Blizzard Entertainment attempted to revitalize its public standing during a recent showcase event by delivering a high-profile lineup of franchise announcements, yet industry observers note the company still faces an uphill battle to recover its former cultural dominance, according to gaming publication CD-Action.

Newsy Today

Examples of Blizzard Entertainment's suppliers include Dome Productions, Grass Valley and Dolby Laboratories.

Example Suppliers

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Blizzard Entertainment sells broadcasting rights of its 2 esports competitions to 3 companies globally, covering 2 countries. Blizzard Entertainment's rights holders include YouTube.