Munhwa Broadcasting Corporation
Munhwa Broadcasting Corporation, also known as MBC, is a privately owned entity headquartered in South Korea. Founded in 1961, it operates with approximately 4000 employees. The corporation reported $461.3M in revenue as of 2023. Functioning as a tier 1 media tech buyer, its main product is broadcast television and radio. MBC is one of four major national South Korean television and radio networks, with its flagship terrestrial television station on Channel 11 (LCN) for Digital. The network is managed by the Foundation of Broadcast Culture, which owns 70% of the company's stock, while the Jung-Su Scholarship Foundation owns the remaining 30%. MBC receives no government subsidy, deriving its income almost entirely from commercial advertising. It maintains 19 regional stations and 10 subsidiaries.

2023 Revenue

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Founded

1961

Headcount

4,000

Headquarters

South Korea

Primary Segment

Broadcast television and radio

Ownership

Privately Owned

News Summary:

Munhwa Broadcasting Corporation (MBC) extended its broadcast agreement with Riot Games on August 20, 2026, to air the League of Legends Champions Korea (LCK) Finals live on South Korean terrestrial television through 2027, marking the competition's third consecutive year on national TV. Previously, on June 16, 2026, NC AI announced its selection for the Ministry of Science and ICT and National IT Industry Promotion Agency (NIPA) AX One-Stop Voucher Program through a consortium formed with MBC, NHN Cloud, and DataMaker, aiming to develop AI capable of understanding video context. Earlier the same day, the Seoul Metropolitan Government initiated a lawsuit against MBC, seeking correction and compensation over what it described as distorted reporting regarding rebar omission in construction projects. This followed a national address by South Korean President Jae-Myung Lee on July 8, 2025, which MBC, along with IMBC, broadcast with subtitles to a wider audience, signaling a potential shift in the administration's communication strategy. In other news, K-media iMBC reported on June 24, 2025, that actor Kim Soo-hyun's legal representatives filed an additional legal complaint against YouTuber Kim Se-ui and the family of the late actress Kim Sae-ron, alleging defamation and forgery.

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Munhwa Broadcasting Corporation offers 4 products in the media and telecoms services industry. Munhwa Broadcasting Corporation's product portfolio comprises of broadcast television and radio.
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Munhwa Broadcasting Corporation's revenues were less than $500M in 2023. Caretta Research has split Munhwa Broadcasting Corporation's revenue into 2 different product categories, the largest of which is linear (thematic channel groups). For full access to Munhwa Broadcasting Corporation's revenue breakdown subscribe to Caretta Portal.
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Examples of Munhwa Broadcasting Corporation's suppliers include Castis and Visual Research.

Example Suppliers

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Munhwa Broadcasting Corporation currently holds 8 broadcasting rights for sports competitions including soccer | association football, winter sports, beach soccer, baseball and multi-sport.

Example Sports Rights Suppliers

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