Munhwa Broadcasting Corporation, also known as MBC, headquartered in South Korea, is a privately owned entity managed by the Foundation of Broadcast Culture, which holds 70% of the company's stock, with the Jung-Su Scholarship Foundation owning the remaining 30%. Founded in 1961, the company employs approximately 4,000 individuals, reported $374.7M in revenue as of 2023, and functions as a tier 1 media tech buyer. MBC operates as one of four national South Korean television and radio networks, specializing in broadcast television and radio. Its flagship terrestrial television station is Channel 11 (LCN) for Digital. The network sustains itself entirely through commercial advertising, receiving no government subsidies, and manages a comprehensive infrastructure including 19 regional stations and 10 subsidiaries.
On June 16, 2026, MBC, as part of a consortium with NC AI, NHN Cloud, and DataMaker, was selected for the Ministry of Science and ICT and National IT Industry Promotion Agency (NIPA) AX One-Stop Voucher Program to develop AI capable of understanding video context. Also on June 16, the Seoul Metropolitan Government initiated a lawsuit against MBC, seeking correction and compensation for alleged distorted reporting on rebar omission, following the broadcaster's repeated reports. Earlier, on July 8, 2025, MBC and IMBC broadcast a national address by South Korean President Jae-Myung Lee with subtitles, signaling a potential shift in the administration’s communication strategy emphasizing accessibility and transparency. Previously, on June 23, 2025, iMBC reported that actor Kim Soo-hyun and his agency, Gold Medalist, filed additional legal complaints against YouTuber Kim Se-ui and the family of the late actress Kim Sae-ron for defamation and forgery concerning alleged fake AI audio.
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Munhwa Broadcasting Corporation offers 4 products in the media and telecoms services industry. Munhwa Broadcasting Corporation's product portfolio comprises of broadcast television and radio.
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Munhwa Broadcasting Corporation's revenues were less than $500M in 2023. Caretta Research has split Munhwa Broadcasting Corporation's revenue into 2 different product categories, the largest of which is linear (thematic channel groups). For full access to Munhwa Broadcasting Corporation's revenue breakdown subscribe to Caretta Portal.
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Examples of Munhwa Broadcasting Corporation's suppliers include Castis and Visual Research.
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Munhwa Broadcasting Corporation currently holds 8 broadcasting rights for sports competitions including winter sports, multi-sport, soccer | association football, beach soccer and baseball.
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