Baseball Australia, also known as BA, is a privately owned entity headquartered in Australia. Founded in 2009, it operates with approximately 40 employees and reported $1.9M in revenue as of 2023. The organization functions as a tier 3 media tech buyer, serving as the governing body for all levels of baseball in Australia, with bat sports as its main product.
On March 27, 2026, Baseball Australia announced that 17-year-old right-handed pitcher Patrick Crotty signed a professional contract with Major League Baseball's Philadelphia Phillies. Crotty previously represented Australia at the WBSC U-18 Baseball World Cup 2025, allowing two runs in 5.2 innings across three appearances. Previously, on January 21, 2026, Baseball Australia renewed its multi-year partnership with food brand Four’N Twenty, designating it as a primary sponsor for the 2026 World Baseball Classic (WBC). This agreement ensures the brand will appear on the national team’s uniforms and digital assets during their Tokyo campaign, which commences on March 4, 2026. Earlier, on April 15, 2025, Baseball Australia's CEO Glenn Williams and Cuba Ambassador Tanieris Diéguez signed a cooperation agreement with the Cuban Baseball and Softball Federation at the Cuban diplomatic mission in Canberra. The agreement aims to strengthen their relationship and support baseball/softball’s inclusion in the 2032 Brisbane Olympic Games. In March 2025, Baseball Australia also reported a record 24 Australian players competing in the National Collegiate Athletics Association (NCAA) Division I, the top collegiate level in the United States, with approximately 70 additional players at lower collegiate levels.
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Baseball Australia offers 3 products in the sports and media and telecoms services industries. Baseball Australia's product portfolio comprises of search, social, and retail media, bat sports and media and TV services.
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Baseball Australia's revenues were less than $10M in 2023. Caretta Research has split Baseball Australia's revenue into 3 different product categories, the largest of which is baseball. For full access to Baseball Australia's revenue breakdown subscribe to Caretta Portal.
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Baseball Australia sells broadcasting rights of its baseball competitions to 4 companies globally, covering 4 countries. Baseball Australia's rights holders include Root Sports Northwest and Kayo Sports. Baseball Australia currently holds 2 broadcasting rights for sports competitions including baseball.
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