Baseball Australia, also known as BA, is a privately owned entity headquartered in Australia. Founded in 2009, it operates with approximately 40 employees and reported $1.9M in revenue as of 2023. The organization functions as a tier 3 media tech buyer, serving as the governing body for all levels of baseball in Australia, with bat sports as its main product.
Baseball Australia renewed its multi-year partnership with food brand Four’N Twenty on January 22, 2026, securing the company as a primary sponsor for the 2026 World Baseball Classic (WBC). The agreement ensures Four’N Twenty's brand will feature on the national team's uniforms and digital assets during their Tokyo campaign, which begins on March 4, 2026. This follows the signing of a cooperation agreement between Baseball Australia and the Cuban Baseball and Softball Federation on April 15, 2025. Signed at the Cuban diplomatic mission in Canberra by Ambassador Tanieris Diéguez and Baseball Australia CEO Glenn Williams, the pact aims to strengthen ties and support baseball/softball’s inclusion in the 2032 Brisbane Olympic Games. Earlier, on March 10, 2025, Baseball Australia reported a record 24 Australian players competing in the top US Collegiate level, NCAA Division I, with about 70 additional players in lower collegiate divisions. In early March 2025, Baseball Australia released the schedules for its Women's National Championship, with six teams set to compete in Melbourne from April 13 to 19.
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Baseball Australia offers 3 products in the sports and media and telecoms services industries. Baseball Australia's product portfolio comprises of bat sports and media and TV services.
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Baseball Australia's revenues were less than $10M in 2023. Caretta Research has split Baseball Australia's revenue into 3 different product categories, the largest of which is baseball. For full access to Baseball Australia's revenue breakdown subscribe to Caretta Portal.
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Baseball Australia sells broadcasting rights of its baseball competitions to 4 companies globally, covering 4 countries. Baseball Australia's rights holders include Kayo Sports and Root Sports Northwest. Baseball Australia currently holds 2 broadcasting rights for sports competitions including baseball.
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