Magyar RTL, also known as RTL Hungary, is a privately owned Hungarian media company founded in 1997. Its primary business is broadcasting television and radio programming. As of 2022, the company employed approximately 450 people, generated less than $250 million in revenue, and is headquartered in Hungary. It is a subsidiary of RTL Group.
RTL Group reported its full-year results for 2024. On March 31, 2025, RTL Hungary and Smartclip, RTL Group's ad-tech business, announced a strategic technology partnership to improve RTL Hungary's digital and linear advertising capabilities. This collaboration involved RTL Hungary integrating Smartx, Smartclip's ad-server and supply-side platform (SSP), into its ad-tech stack. The partnership aims to enhance RTL Hungary's advertising capabilities.
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