Mediavine

Mediavine

https://www.mediavine.com
https://www.linkedin.com/company/mediavine/

Mediavine, a privately owned company headquartered in the US, was founded in 2004 and employs approximately 250 individuals. The company operates in the Technology, Information, and Internet sectors, providing full-service ad management and monetisation solutions for content creators.

Revenue

Founded

2004

Headcount

198

Headquarters

United States

Primary Segment

Technology, Information and Internet

Ownership

Privately Owned

News Summary:

On August 14, 2026, Mediavine appointed Cyd Converse to the newly created role of Director of Publisher Advocacy & Partnerships. This appointment aims to integrate publisher insights directly into the company’s product and business strategy, addressing challenges posed by AI search and algorithm volatility within the publishing landscape.

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Mediavine offers products in the ad tech and services industry. Mediavine's product portfolio comprises of RTB and programmatic.

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Sep

1st

2026

08:09

B2B Tag, Financial Performance

How UVP+ Delivered a 29% Revenue Lift

The Publisher Cooking for My Soul is run by Tania Lau, a recipe developer and photographer based in Ann Arbor, Michigan. She started the site in 2018 as a creative outlet while working in a corporate job she didn’t love.

Aug

14th

2026

09:45

Management Changes, Management Changes

Mediavine Taps Cyd Converse to Lead Publisher Advocacy

New role puts publisher insight directly into Mediavine’s product and business strategy as AI search and algorithm volatility reshape the publishing landscape Mediavine, the largest exclusive independent full-service ad management company representing and monetizing more than 18,000 publisher partner websites, today announced the appointment of Cyd Converse to the newly created role of Director of Publisher Advocacy & Partnerships.

Aug

13th

2026

07:50

Management Changes, Marketing and Promotional Activities, Management Changes

Mediavine Names Cyd Converse Director of Publisher Advocacy and Partnerships

Mediavine has appointed Cyd Converse to the newly created role of director of publisher advocacy and partnerships, putting publisher feedback more directly into the ad management company’s product, partnership and business strategy as AI search and changing discovery algorithms disrupt traffic to independent websites.

Aug

5th

2026

08:30

How Al Dente Diva Turned Existing Video Content Into a Higher-Earning Revenue Stream

The Publisher Tara Ippolito already had the two things many publishers are working to build: an engaged audience and a growing library of video content. She runs Al Dente Diva, a food site focused on fast, family-friendly weeknight cooking.

Aug

2nd

2026

23:30

Partnerships and Alliances, Emerging Tech, New Offerings, New Offerings, Partnerships

AI Agents Are Giving Publishers A New Way To Monetize Their Data

End-to-end agentic ad campaigns are no longer hypothetical; they’re in market. For publishers that have struggled to activate their first-party data, AI agents offer a more automated and bespoke approach to deal curation that wasn’t possible before.

Jul

27th

2026

09:35

Financial Performance

More Than Double the Revenue. Two Fewer Ads Per Page.

An automotive publisher recently shared their results after switching to Mediavine in October 2025, and the numbers tell an interesting story. The Challenge Like many publishers, they wanted to grow revenue without creating a frustrating experience for readers.

Jul

23rd

2026

01:36

The Supply Side Has a Delivery Problem. Here's What It's Costing Publishers.

Publishers operating within tightly curated, data-verified supply paths are increasingly capturing and consolidating brand and agency spend. Over the past year, the criteria guiding media buying decisions has shifted meaningfully, yet much of the supply side has not fully adapted.

Jun

21st

2026

15:55

Emerging Tech, Partnerships and Alliances, B2B Tag

Mediavine and SWYM expand AI supply shaping across 18,000 publishers

Mediavine and SWYM announced on June 16, 2026, an expanded strategic partnership that applies AI-native decisioning models to the bid stream across Mediavine's 18,000-plus publisher partner websites, filtering and ranking inventory before advertisers commit any budget to a single impression.

Jun

16th

2026

07:30

Partnerships and Alliances, Emerging Tech, Artificial Intelligence, B2B Tag

Mediavine and SWYM Announce AI-Powered Supply Shaping Partnership

The expanded partnership fuses SWYM’s precision intelligent supply shaping with Mediavine’s scaled publisher network, improving KPI performance NEW YORK, [June 16] — Mediavine, the largest exclusive independent full-service ad management company representing and monetizing more than 18,000 publisher partner websites, today announced an expanded partnership with SWYM, an AI-native supply shaping and bid-stream optimization platform.

May

21st

2026

10:32

Emerging Tech, Artificial Intelligence

AI Is Finally Doing Real Work In Ad Ops (But Only When It Works With Your Existing Tech)

For all the AI-in-ad-ops talk, plenty of publisher teams are still trapped in the grind of pulling GAM reports by hand and trying to reverse engineer why revenue dropped. At Programmatic AI in Las Vegas, Jordan Cauley, who launched a publisher monetization tech consultancy after an eight-plus-year stint as a product lead at Mediavine, made a simple argument that large language models only help with the ad tech grind when they plug directly into systems publishers already use.

Apr

22nd

2026

13:52

Partnerships and Alliances, New Offerings, Emerging Tech

Mediavine Launches Curated Audiences in Index Marketplaces

Index Exchange serves as the inaugural SSP for Mediavine’s curated audiences, connecting media owners and buyers to premium inventory at scale NEW YORK, April 14, 2026 (GLOBE NEWSWIRE) — Mediavine, the full-service advertising management platform powering more than 18,000 independent publishers, today announced the launch of its curated audiences in Index Marketplaces through an expanded partnership with Index Exchange.

Apr

16th

2026

10:46

Optimized Ad Experience Delivers 15.5% RPM Growth

Adapting to a New Digital Reality Brittany Goldwyn Merth has always approached publishing with a willingness to evolve. As the digital landscape shifted, including major algorithm changes and the rise of AI-driven content, she saw her traffic patterns change and recognized that her existing ad setup wasn’t fully optimized for the new environment.

Mediavine has commercial and technical partners like PubMatic and Sertify. Examples of Mediavine's suppliers include The Trade Desk and Magnite.

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